Place marketing in the polica makers' perspective : testing a holistic model to unfold the state of the art
Barbara Masiello, Francesco Izzo, Enrico Bonetti and Raffaele Fedele
| Year of publication: |
2016
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|---|---|
| Authors: | Masiello, Barbara ; Izzo, Francesco ; Bonetti, Enrico ; Fedele, Raffaele |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 17.2016, 3, p. 423-444
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| Subject: | place marketing | model | empirical research | municipalities | Italy | resources | place identity | Italien | Standortmarketing | Place marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011687731