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Small sounds, big deals : phonetic symbolism effects in pricing
Coulter, Keith S.; Coulter, Robin A. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 315-328
Persistent link: https://www.econbiz.de/10003997859
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Heroes, villains and "honourable merchants" : narrative change in the German media discourse on corporate governance
Hartz, Ronald; Steger, Thomas M. - In: Organization : the critical journal of organization, … 17 (2010) 6, pp. 767-785
Persistent link: https://www.econbiz.de/10008737192
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Building tagged linguistic unit databases for sentiment detection
Scharl, Arno; Weichselbraun, Albert; Gindl, Stefan - In: I-KNOW '08 and I-MEDIA '08 : International Conferences …, (pp. 243-250). 2008
Persistent link: https://www.econbiz.de/10008746720
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Language and power language
Rombach, Björn - In: The rise of management-speak, (pp. 223-237). 2010
Persistent link: https://www.econbiz.de/10008809992
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What management-speak does
Zapata, Patrik - In: The rise of management-speak, (pp. 203-222). 2010
Persistent link: https://www.econbiz.de/10008809993
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The linguistic status of management-speak
Wengelin, Åsa - In: The rise of management-speak, (pp. 185-201). 2010
Persistent link: https://www.econbiz.de/10008809994
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Economically speaking : essays in honour of Chris Braecke
Pelsmaekers, Katja (contributor); Braecke, Chris (honouree);  … - 2007
Persistent link: https://www.econbiz.de/10003577909
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Alles Metaphern? : Nutzen und Grenzen metaphorischer Konzeptualisierung bei der Analyse kommunikativer Grundstrukturen in Sprachwissenschaft und Ökonomie
Diewald, Gabriele; Smirnova, Elena - In: Ökonomie, Sprache, Kommunikation : neuere Einsichten …, (pp. 119-147). 2008
Persistent link: https://www.econbiz.de/10003703637
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International management and language
Tietze, Susanne - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003539264
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Ökonomie, Sprache, Kommunikation : neuere Einsichten zur Ökonomie
Kabalak, Alihan (ed.); Priddat, Birger P. (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003527978