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Behavioral labeling : prompting consumer behavior through activity tags

Fritze, Martin Paul; Völckner, Franziska; Melnyk, Valentyna - In: Journal of marketing 88 (2024) 4, pp. 22-39

Persistent link: https://www.econbiz.de/10014582926

The value of language skills : a common language facilitates communication and economic efficiency, but linguistic diversity has economic and cultural value too

Grenier, Gilles - 2015

. Learning a new language is an investment in human capital. Migrants must learn the language of their destination country, but … have shown that fluency in a dominant language is important to economic success and increases economic efficiency. However …, maintaining linguistic diversity also has value since language is also an expression of people's culture. …

Persistent link: https://www.econbiz.de/10011433766

Now it makes more sense : how narratives can help atypical actors increase market appeal

Cutolo, Donato; Ferriani, Simone - In: Journal of management 50 (2024) 5, pp. 1599-1642

Persistent link: https://www.econbiz.de/10014578518

Commentary: using language to improve health

Berger, Jonah; Packard, Grant - In: Journal of service research 26 (2023) 4, pp. 514-516

Persistent link: https://www.econbiz.de/10014580303

Linguistic capital and status : the interaction between language skills, personal reputation, and perceived collaboration performance

Lauring, Jakob; Vulchanov, Ivan Olav; Störmer, Sebastian - In: European management review : EMR 20 (2023) 1, pp. 61-75

Persistent link: https://www.econbiz.de/10014251134

The role of language in organizational sensemaking : an integrative theoretical framework and an agenda for future research

Whittle, Andrea; Vaara, Eero; Maitlis, Sally - In: Journal of management 49 (2023) 6, pp. 1807-1840

Persistent link: https://www.econbiz.de/10014326106

He, she, they? : the impact of gendered language on economic behavior

Gorny, Paul Matthias; Nieken, Petra; Ströhlein, Karoline - 2023

We conducted a controlled experiment to study how different gender frames used in the instructions affect economic behavior. In our experiment, we systematically varied the framing of the instructions, either using the male, the female, or a gender-inclusive form. Participants played three...

Persistent link: https://www.econbiz.de/10014285523

Implementing the equality, diversity, and inclusion agenda in multinational companies : a framework for the management of (linguistic) diversity

Ciuk, Sylwia; Śliwa, Martyna; Harzing, Anne-Wil - In: Human resource management journal : HRMJ ; the … 33 (2023) 4, pp. 868-888

Persistent link: https://www.econbiz.de/10014442490

Style, content, and the success of ideas

Boghrati, Reihane; Berger, Jonah; Packard, Grant - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 4, pp. 688-700

Persistent link: https://www.econbiz.de/10014370576

The improvised language of solidarity : linguistic practices in the participatory labour-organizing processes of multi-ethnic migrant workers

Cioce, Gabriella; Korczynski, Marek; Però, Davide - In: Human relations : towards the integration of the social … 76 (2023) 12, pp. 1855-1880

Persistent link: https://www.econbiz.de/10014431775