Research on organizational and inter‐organizational trust has become an important field in management andmarketing literature, as it is perceived as a pivotal aspect of business transactions. However, clarifications arestill needed on the issue of whom we trust; is the person whom we are...

(Vereenigde Oostindische Compagnie, the Dutch East India Company), one of the world’s major players in the international food market of the 17th and 18th centuries. Can the experiences of the VOC teach lessons that today’s food production networks may take to heart? There are three domains...

Using case studies from European countries, chapters discuss trust-building methods for food networks in an e-business environment. Key issues include the influence of cultural disparity and cross-border transactions upon major product groups such as meat, cereal products and fresh produce.

Purpose – The purpose of this paper is to argue that in cross-cultural and strategic management, we must pay attention to the processes creating and maintaining culture. How can everyday interactions give rise to national, “deep” cultures, recognizable across centuries, or organizational...

Trust is modelled as either enforceable or intrinsic. Antecedents of trust in history, human nature, personality and culture are analyzed. The implications of these for the dynamics of trust in business-to-business networks of organizations are discussed. Finally an agenda for empirical research...

Research on organizational and inter‐organizational trust has become an important field in management and marketing literature, as it is perceived as a pivotal aspect of business transactions. However, clarifications are still needed on the issue of whom we trust; is the person whom we are...