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Les facteurs sensoriels et leur importance : points de vue des distributeurs

Frikha, Azza - In: Revue Gestion 2000 : management & prospective 28 (2011) 1, pp. 15-30

Persistent link: https://www.econbiz.de/10009536946

Measurement in marketing : operationalization of latent constructs

Frikha, Azza - 2019

Persistent link: https://www.econbiz.de/10012125941

Conflict in purchase decision making within couples

Frikha, Azza - In: Journal of Islamic marketing : JIMA 1 (2010) 3, pp. 231-248

Persistent link: https://www.econbiz.de/10009956392

Websites' hue-context congruence as a vector of trust and behavioral intentions

Khrouf, Lilia; Frikha, Azza - In: International Journal of Emerging Markets (2021)

Purpose: This paper aims to determine the effect of the congruence between a website's background color and its context (product category) on online trust and resulting behavioral intentions in emerging markets. ...

Persistent link: https://www.econbiz.de/10012639047

Scaling mental imagery : an application to commercial web sites

Frikha, Azza; Khrouf, Lilia - In: International journal of consumer studies 37 (2013) 4, pp. 401-413

Persistent link: https://www.econbiz.de/10009776312

La familiarisation des enfants avec les propriétés sensorielles des légumes à l'école primaire : une étude exploratoire

Nouira, Olfa; Frikha, Azza - In: Revue Gestion 2000 : management & prospective 37 (2020) 4, pp. 19-41

Persistent link: https://www.econbiz.de/10012395122

Scaling mental imagery: an application to commercial web sites

Frikha, Azza; Khrouf, Lilia - In: International journal of consumer studies 37 (2013) 4, pp. 401-413

Persistent link: https://www.econbiz.de/10010137376

Les facteurs sensoriels et leur importance : points de vue des distributeurs.

Frikha, Azza - In: Revue gestion 2000 : actualités perfectionnements 28 (2011) 1, pp. 15-31

Persistent link: https://www.econbiz.de/10009028546

Websites' hue-context congruence as a vector of trust and behavioral intentions

Khrouf, Lilia; Frikha, Azza - In: International journal of emerging markets 18 (2023) 7, pp. 1515-1536

Persistent link: https://www.econbiz.de/10014333893

Suspicion of manipulation on Instagram : is the consumer being duped?

Maghraoui, Souad; Khrouf, Lilia; Frikha, Azza - In: International journal of technology marketing : IJTMkt 16 (2022) 3, pp. 204-219

Persistent link: https://www.econbiz.de/10013359063