В статье рассматриваются особенности взаимодействия торговых компаний и коммерческих банков на основе формирования и развития системы POS-кредитования.

Marketing orientation is beneficial correlated with innovation, growth, perceptions of quality services, excellence, high level of satisfaction and commitment of human resources, customer satisfaction and brand loyalty. Holistic marketing orientation requires rethinking how to approach the...

В статье предлагается новый подход к маркетинговому управлению на нефтехимических предприятиях, основанный на использовании принципов конструктивизма. Авторы...

Concept – Management Marketing. The rightful understanding of this compound noun has to take in consideration the complex content of the two sciences, the way in which their conceptual defining, methods and specific instruments appear in the common relation generated by processes and...

Values are believed to have a substantial influence on the behaviour of individuals (Rokeach, 1973; Rohan, 2000) and can also provide a powerful explanation of consumer behaviour (Clawson and Vinson, 1978). Researchers have suggested that we need a better understanding of the links between values...