Purpose The purpose of this paper is to address the following research question: What are the perceptions of professionals and consumers regarding the antecedents of client referrals in the financial advice sector? Design/methodology/approach A total of 61 qualitative interviews were conducted,...

Purpose – This paper seeks to explore the nature of the human resource reforms introduced by a French multinational into a privatized Jordanian utility and the impact of these reforms on worker experiences, attitudes and behaviour. Design/methodology/approach – The approach takes the form of...

Purpose – The purpose of this paper is to examine factors affecting the development of brand attitudes and brand behavior among children aged seven to 12. Design/methodology/approach – The study involved a literature review investigating the theoretical models underlying studies of brand...

Concern has been expressed by business and marketing scholars that academic research in these fields should be made more relevant to managers. In this paper the focus in on the views of marketing managers concerning the relevance of academic research to them. The empirical context of the work is...

In marketing, as in other areas of management studies, there is a feeling abroad that lines of communication need to be improved between those who work largely in the academic sphere and the practitioner community. Introduces the papers presented in this special issue, which explore the nature...

This article reports on three related empirical studies of the relevance of academic research to management practice in the field of business‐to‐business marketing. These studies comprise a survey of 58 academic researchers, a qualitative study of ten marketing practitioners, and a...

Purpose – The aim of this paper is to review the debate on the purpose, focus and necessity of UK undergraduate marketing education. Design/methodology/approach – Assumptions in this debate are challenged by the collection and analysis of interview data from practitioners, alongside...

Purpose – To reflect on the stewardship of Marketing Intelligence & Planning ( MIP ) over the past 25 years with special attention to the purpose and mission of the journal. Design/methodology/approach – A viewpoint contribution from the past, present and future editors of MIP , with...