Should we worry about an “academic‐practitioner divide” in marketing?
Year of publication: |
2004
|
---|---|
Authors: | Brennan, Ross |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 22.2004, 5, p. 492-500
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing management | Management effectiveness | Communication |
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