Kassardjian, Elsa; Robin, Stéphane; Ruffieux, Bernard - In: Revue française d'économie Volume XXVI (2011) 3, pp. 121-150
We know (e.g. Noussair et alii [2004]) that consumers devalue first-generation GM food. Here, using a framed field experiment method, we reveal consumer?s willingness to pay for various second-generation GM apples, defined as differentiated products containing an innovative attribute, desirable...