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Toward an Understanding of the...
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Consumer behaviour
33
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Internet marketing
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Online-Marketing
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Social Web
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Social web
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Data protection
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Datenschutz
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Milne, George R.
82
Labrecque, Lauren I.
33
Bahl, Shalini
12
Swani, Kunal
11
Markos, Ereni
8
Rohm, Andrew J.
7
Yuksel, Mujde
6
Mason, Charlotte H.
5
Miller, Elizabeth G.
5
Peltier, James
5
Rohm, Andrew
5
Brown, Brian P.
4
Walker, Kristen L.
4
Cromer, Cory
3
Gabisch, Jason A.
3
Pettinico, George
3
Phelps, Joseph E.
3
Ross, Spencer M.
3
Weinberg, Bruce D.
3
Agogo, David
2
Asare, Anthony K.
2
Barrett, Jennifer T.
2
Biswas, Dipayan
2
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Brashear, Thomas G.
2
Dahl, Andrew J.
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Darmody, Aron
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Kaplan, Begum
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Kashyap, Vishal
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Khare, Adwait
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LABRECQUE, LAUREN I.
2
Lehmann, Donald R.
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MILNE, GEORGE R.
2
Moraru, Ioana
2
PELTIER, JAMES W.
2
PHELPS, JOSEPH E.
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Patrick, Vanessa M.
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Journal of business research : JBR
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing education : JME
5
Journal of Consumer Affairs
4
Journal of Consumer Marketing
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of the Academy of Marketing Science
4
Report / Marketing Science Institute
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Research in Interactive Marketing
3
Psychology & Marketing
3
Report / Marketing Science Institute / Marketing Science Institute
3
The journal of consumer marketing
3
Handbook of niche marketing : principles and practice
2
Health marketing quarterly
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Journal of Business Research
2
Journal of marketing
2
Journal of public policy & marketing
2
Journal of retailing
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Marketing letters : a journal of research in marketing
2
Online consumer behavior : theory and research in social media, advertising, and e-tail
2
Psychology & marketing
2
Australasian marketing journal
1
Business horizons
1
Handbook of qualitative research methods in marketing
1
Innovation : management, policy & practice ; the international journal for innovation research, commercialization, policy analysis and best practice
1
Innovation: organization & management : IOM
1
International Journal of Pharmaceutical and Healthcare Marketing
1
Journal of Business & Industrial Marketing
1
Journal of Consumer Psychology
1
Journal of Consumer Research
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JBE
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of international marketing
1
Journal of marketing research
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Marketing and humanity : discourses in the real world
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ECONIS (ZBW)
68
OLC EcoSci
23
Other ZBW resources
16
RePEc
4
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1
Toward an understanding of the online consumer's risky behavior and protection practices
Milne, George R.
;
Labrecque, Lauren I.
;
Cromer, Cory
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
3
,
pp. 449-473
Persistent link: https://www.econbiz.de/10009531911
Saved in:
2
Exciting red and competent blue : the importance of color in marketing
Labrecque, Lauren I.
;
Milne, George R.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 711-727
Persistent link: https://www.econbiz.de/10009621879
Saved in:
3
The marketers' prismatic palette : a review of color research and future directions
Labrecque, Lauren I.
;
Patrick, Vanessa M.
;
Milne, George R.
- In:
Psychology & marketing
30
(
2013
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10009716189
Saved in:
4
Web 2.0 and consumers' digital footprint : managing privacy and disclosure choices in social media
Markos, Ereni
;
Labrecque, Lauren I.
;
Milne, George R.
- In:
Online consumer behavior : theory and research in …
,
(pp. 157-182)
.
2012
Persistent link: https://www.econbiz.de/10009567795
Saved in:
5
Authenticity in online communications : examining antecedents and consequences
Labrecque, Lauren I.
;
Zanjani, Shabnam H. A.
;
Milne, …
- In:
Online consumer behavior : theory and research in …
,
(pp. 133-156)
.
2012
Persistent link: https://www.econbiz.de/10009567796
Saved in:
6
Online personal branding : processes, challenges, and implications
Labrecque, Lauren I.
;
Markos, Ereni
;
Milne, George R.
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10008909980
Saved in:
7
To be or not to be different : exploration of norms and benefits of color differentiation in the marketplace
Labrecque, Lauren I.
;
Milne, George R.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10009742803
Saved in:
8
A new information lens : the self-concept and exchange context as a means to understand information sensitivity of anonymous and personal identifying information
Markos, Ereni
;
Labrecque, Lauren I.
;
Milne, George R.
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 46-62
Persistent link: https://www.econbiz.de/10011873135
Saved in:
9
The Viability of Removing Personal Information from Online White Page Directories: Are Consumer Perceptions Aligned with Reality?
LABRECQUE, LAUREN I.
;
MILNE, GEORGE R.
;
PELTIER, JAMES W.
; …
- In:
Journal of consumer affairs : official publication of …
46
(
2012
)
2
,
pp. 345-357
Persistent link: https://www.econbiz.de/10009989108
Saved in:
10
The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions
Labrecque, Lauren I.
;
Patrick, Vanessa M.
;
Milne, George R.
- In:
Psychology & marketing
30
(
2013
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10010063986
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