"This book examines the global sports ecosystem through three of its central pillars: sport marketing, sports equipment … manufacture and sales, and sport governance and organisation. By focusing on these three themes the book presents a nuanced and … culture on international sport business, innovation and entrepreneurship, and consumer behaviour. The Global Sport Economy is …

Globalisation affects not only politics and the economy, but also sport, which has become significantly more …Die Globalisierung betrifft nicht nur Politik und Wirtschaft, sondern auch den Sport, der viel internationaler …