Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbestile - zur Analyse und z...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Theorie
625,586
Theory
610,684
USA
41,706
United States
40,366
Schätzung
29,055
Estimation
28,335
Deutschland
26,130
Welt
25,075
World
24,464
Germany
23,492
Geldpolitik
22,362
Monetary policy
21,635
Portfolio-Management
18,731
Portfolio selection
18,529
Risiko
17,448
Risk
17,235
Mathematische Optimierung
16,921
Mathematical programming
16,816
Werbung
13,855
Prognoseverfahren
13,768
Forecasting model
13,505
Wirtschaftswachstum
13,234
Konsumentenverhalten
13,123
Consumer behaviour
12,957
Spieltheorie
12,952
Zeitreihenanalyse
12,731
Economic growth
12,618
Time series analysis
12,350
Game theory
12,221
Experiment
11,498
Börsenkurs
10,999
Share price
10,801
Asymmetrische Information
10,594
Wettbewerb
10,576
Asymmetric information
10,308
Wohlfahrtsanalyse
10,181
Competition
10,084
Volatilität
10,028
Welfare analysis
10,009
Advertising
9,865
more ...
less ...
Online availability
All
Free
176,440
Undetermined
85,720
Type of publication
All
Book / Working Paper
359,448
Article
303,193
Journal
1,719
Other
109
Database
4
Type of publication (narrower categories)
All
Article in journal
246,708
Aufsatz in Zeitschrift
246,708
Working Paper
126,632
Graue Literatur
125,394
Non-commercial literature
125,394
Arbeitspapier
115,055
Aufsatz im Buch
48,784
Book section
48,784
Hochschulschrift
32,176
Thesis
26,952
Collection of articles of several authors
13,998
Sammelwerk
13,998
Bibliografie enthalten
11,267
Bibliography included
11,267
Lehrbuch
10,970
Textbook
9,651
Aufsatzsammlung
7,980
Konferenzschrift
5,873
Collection of articles written by one author
3,924
Sammlung
3,924
Conference proceedings
3,501
Systematic review
2,728
Übersichtsarbeit
2,728
Rezension
2,341
Dissertation u.a. Prüfungsschriften
2,252
Glossar enthalten
1,764
Glossary included
1,764
Conference paper
1,733
Konferenzbeitrag
1,733
Case study
1,687
Fallstudie
1,687
Festschrift
1,271
Handbook
1,217
Handbuch
1,217
Amtsdruckschrift
1,184
Government document
1,184
Mehrbändiges Werk
1,181
Multi-volume publication
1,181
Reprint
1,178
Bibliografie
939
more ...
less ...
Language
All
English
561,911
German
77,858
French
7,829
Spanish
4,196
Italian
3,923
Undetermined
3,727
Polish
1,827
Russian
1,475
Portuguese
1,016
Dutch
738
Hungarian
286
Danish
229
Czech
205
Swedish
204
Norwegian
159
Croatian
145
Bulgarian
87
Finnish
82
Slovak
66
Ukrainian
55
Romanian
52
Slovenian
48
Serbian
45
Chinese
24
Turkish
19
Macedonian
15
Japanese
12
Lithuanian
9
Afrikaans
8
Modern Greek (1453-)
8
Estonian
8
Valencian
7
Galician
7
Arabic
6
Korean
4
Latin
4
Albanian
3
Georgian
2
Kazakh
2
Belarusian
1
more ...
less ...
Author
All
Nijkamp, Peter
525
Acemoglu, Daron
516
Güth, Werner
498
Stiglitz, Joseph E.
456
Snower, Dennis J.
446
Gersbach, Hans
441
Pestieau, Pierre
441
Stark, Oded
407
Creedy, John
399
Pesaran, M. Hashem
394
Koskela, Erkki
391
Aizenman, Joshua
384
Heckman, James J.
367
Helpman, Elhanan
356
Zenou, Yves
354
Frey, Bruno S.
350
Phillips, Peter C. B.
339
Cremer, Helmuth
336
Svensson, Lars E. O.
332
Bruhn, Manfred
331
Broll, Udo
329
Woodford, Michael
324
Kaplow, Louis
321
Konrad, Kai A.
318
Thisse, Jacques-François
317
Batabyal, Amitrajeet A.
313
Shavell, Steven
308
Lambertini, Luca
307
Tirole, Jean
305
Franses, Philip Hans
300
Artus, Patrick
293
Härdle, Wolfgang
293
Buiter, Willem H.
285
Grossman, Gene M.
282
Shleifer, Andrei
276
Aghion, Philippe
274
Devereux, Michael B.
271
Marjit, Sugata
268
Andersen, Torben M.
265
Glaeser, Edward L.
264
more ...
less ...
Institution
All
National Bureau of Economic Research
7,111
Springer Fachmedien Wiesbaden
726
Edward Elgar Publishing
425
OECD
290
Ekonomiska forskningsinstitutet <Stockholm>
284
Center for Economic Research <Tilburg>
279
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
256
European University Institute / Department of Economics
249
IGI Global
227
International Monetary Fund
196
Forschungsinstitut zur Zukunft der Arbeit
165
World Bank
158
Institut für Weltwirtschaft
137
Internationaler Währungsfonds / Research Department
136
Centre for Economic Policy Research
134
Umeå universitet
127
Foerder Institute for Economic Research <Tēl-Āvîv>
126
Springer-Verlag GmbH
123
Verlag Dr. Kovač
113
Universitat Pompeu Fabra / Departament d'Economia i Empresa
107
University of Exeter / Department of Economics
105
Social Systems Research Institute
102
Université catholique de Louvain / Institut de recherches économiques et sociales <1941-1960>
102
De Gruyter Oldenbourg
98
Australian National University / Faculty of Economics and Commerce
84
Deutsche Forschungsgemeinschaft
79
Universitetet i Oslo / Økonomisk institutt
79
Massachusetts Institute of Technology / Department of Economics
78
Columbia University / Department of Economics
76
Federal Reserve System / Board of Governors
75
Robert Schuman Centre for Advanced Studies
75
European University Institute / Department of Law
74
Technische Universität Dresden / Fakultät Wirtschaftswissenschaften
74
Deutschland / Bundeswehr / Universität Hamburg
73
Erasmus Research Institute of Management
73
University of Warwick / Department of Economics
73
Instituto Valenciano de Investigaciones Económicas
72
Centre for Analytical Finance <Århus>
70
Ludwig-Maximilians-Universität München / Volkswirtschaftliche Fakultät
69
Johns Hopkins University / Department of Economics
68
more ...
less ...
Published in...
All
NBER working paper series
6,890
Working paper / National Bureau of Economic Research, Inc.
6,525
NBER Working Paper
6,287
Economics letters
5,268
European journal of operational research : EJOR
5,040
Discussion paper / Centre for Economic Policy Research
4,497
CESifo working papers
3,624
SpringerLink / Bücher
2,992
Journal of economic theory
2,894
Working paper
2,781
Journal of economic dynamics & control
2,434
The American economic review
2,380
Discussion paper / Tinbergen Institute
2,361
Computers & operations research : and their applications to problems of world concern ; an international journal
2,337
Europäische Hochschulschriften / 5
2,276
Journal of economic behavior & organization : JEBO
2,221
Discussion paper series / IZA
2,207
International journal of production research
1,958
European economic review : EER
1,931
Games and economic behavior
1,863
CESifo Working Paper
1,861
Economic theory : official journal of the Society for the Advancement of Economic Theory
1,812
The economic journal : the journal of the Royal Economic Society
1,805
Discussion paper
1,785
Journal of public economics
1,752
Economic modelling
1,671
Discussion paper / Center for Economic Research, Tilburg University
1,658
Journal of econometrics
1,609
CESifo Working Paper Series
1,581
Applied economics
1,538
Management science : journal of the Institute for Operations Research and the Management Sciences
1,538
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
1,514
IZA Discussion Paper
1,491
Journal of monetary economics
1,402
Public choice
1,392
Journal of banking & finance
1,385
IMF working papers
1,383
International economic review
1,372
Discussion papers / CEPR
1,335
Social choice and welfare
1,317
more ...
less ...
Source
All
ECONIS (ZBW)
634,549
USB Cologne (EcoSocSci)
16,235
EconStor
12,263
RePEc
491
OLC EcoSci
394
BASE
235
Other ZBW resources
194
USB Cologne (business full texts)
58
ArchiDok
54
more ...
less ...
Showing
1
-
10
of
664,473
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die
Werbung
Kramer, Dominik
-
1998
Persistent link: https://www.econbiz.de/10000672606
Saved in:
2
Werbemixplanung bei mehrfacher, psychographischer Zielsetzung : eine modellorientierte Analyse des Entscheidungsprozesses und Entwicklung von Entscheidungshilfen zur Werbemixplanun...
Piechatzek, Raoul
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008778846
Saved in:
3
Banner-@dvertising : Klickraten als Möglichkeit einer Mediaselektion im Internet?
Johannsen, Nicolai
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001658239
Saved in:
4
Die Wirkung rhetorisch gestalteter
Werbemittel
unter dem Einfluss des "Need for Cognition" der Werbeadressaten : theoretische Überlegungen und experimentelle Prüfung
Corsten, Thomas Johannes Walter
-
2013
Persistent link: https://www.econbiz.de/10010240386
Saved in:
5
Product placement : eine moderne Zauberformel im Marketing
Süss, Marcel
-
1997
Persistent link: https://www.econbiz.de/10013421300
Saved in:
6
Zur Bedeutung der visuellen Markenforschung im Kontext der Gedächtnispsychologie unter spezieller Berücksichtigung von Wort und Bild
Herz, Marc
-
2007
Persistent link: https://www.econbiz.de/10003602330
Saved in:
7
Kommunikations-Management : Marketing-Kommunikation vom Briefing bis zur Realisation
Pepels, Werner
-
1996
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000584019
Saved in:
8
Kommunikations-Management : Marketing-Kommunikation vom Briefing bis zur Realisation ; [Briefing, Konzepterstellung, Mediaplanung, Realisation, Direktmarketing, Public Relations, n...
Pepels, Werner
-
1994
Persistent link: https://www.econbiz.de/10000374658
Saved in:
9
Interkulturelle
Werbung
Müller, Wendelin G.
-
1997
Persistent link: https://www.econbiz.de/10000601080
Saved in:
10
Strategie und Technik der
Werbung
: verhaltenswissenschaftliche Ansätze
Kroeber-Riel, Werner
;
Esch, Franz-Rudolf
-
2004
-
6., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002057571
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
