//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Produktpräsentation : Mittel d...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketingmanagement
17,090
Marketing management
16,501
Produktgestaltung
5,666
Product design
4,733
Consumer behaviour
3,927
Konsumentenverhalten
3,903
Marketing
3,747
Theorie
3,570
Theory
3,562
Relationship marketing
2,153
Beziehungsmarketing
2,145
Deutschland
2,050
Sales promotion
1,952
Verkaufsförderung
1,947
Germany
1,943
USA
1,771
Innovation
1,758
United States
1,726
Brand management
1,664
Markenführung
1,654
Produktentwicklung
1,296
Online-Marketing
1,295
Internet marketing
1,252
New product development
1,226
Strategisches Management
1,207
Innovationsmanagement
1,114
Innovation management
1,089
Unternehmenserfolg
1,077
Firm performance
1,073
Strategic management
952
Marktforschung
875
Werbung
844
SME
825
KMU
824
Internationales Marketing
788
Markenimage
784
Brand image
780
International marketing
774
Social Web
751
Social web
751
more ...
less ...
Online availability
All
Undetermined
5,808
Free
2,566
Type of publication
All
Article
14,872
Book / Working Paper
10,644
Journal
65
Other
5
Type of publication (narrower categories)
All
Article in journal
10,759
Aufsatz in Zeitschrift
10,759
Aufsatz im Buch
3,022
Book section
3,022
Hochschulschrift
1,608
Graue Literatur
1,591
Non-commercial literature
1,591
Thesis
1,276
Working Paper
870
Arbeitspapier
851
Collection of articles of several authors
829
Sammelwerk
829
Lehrbuch
794
Textbook
675
Bibliografie enthalten
658
Bibliography included
658
Case study
578
Fallstudie
578
Aufsatzsammlung
454
Konferenzschrift
266
research-article
230
Ratgeber
222
Guidebook
207
Conference proceedings
169
Dissertation u.a. Prüfungsschriften
133
Reprint
125
Glossar enthalten
112
Glossary included
112
Handbook
107
Handbuch
107
Conference paper
88
Konferenzbeitrag
88
Amtsdruckschrift
56
Government document
56
Collection of articles written by one author
53
Sammlung
53
Festschrift
48
Fallstudiensammlung
45
review-article
44
Bibliografie
40
more ...
less ...
Language
All
English
18,656
German
5,600
Undetermined
1,043
French
114
Polish
46
Russian
34
Hungarian
31
Swedish
27
Spanish
26
Dutch
22
Italian
20
Ukrainian
11
Danish
9
Romanian
6
Finnish
5
Portuguese
5
Bulgarian
4
Slovak
3
Turkish
3
Croatian
2
Norwegian
2
Serbian
2
Chinese
2
Valencian
1
Czech
1
Kazakh
1
Macedonian
1
Multiple languages
1
Slovenian
1
more ...
less ...
Author
All
Kotler, Philip
124
Bruhn, Manfred
105
Homburg, Christian
83
Meffert, Heribert
77
Pepels, Werner
62
Bauer, Hans H.
48
Keller, Kevin Lane
45
Tomczak, Torsten
43
Herrmann, Andreas
41
Sheth, Jagdish N.
41
Kirchgeorg, Manfred
40
Wiedmann, Klaus-Peter
40
Esch, Franz-Rudolf
39
Kumar, V.
39
Albers, Sönke
38
Backhaus, Klaus
36
Kleinaltenkamp, Michael
34
Kitchen, Philip J.
32
Piercy, Nigel
29
Vrontis, Demetris
29
Rajagopal
28
Berndt, Ralph
27
Kerin, Roger A.
27
Peter, Jerome Paul
27
Reinecke, Sven
27
Burmann, Christoph
26
Diller, Hermann
26
Huber, Frank
26
McDonald, Malcolm
26
Kuß, Alfred
25
Schultz, Don E.
25
Fritz, Wolfgang
24
Gierl, Heribert
24
Kaiser, Harry M.
24
O'Cass, Aron
24
Ahlert, Dieter
23
Belz, Christian
23
Fantapié Altobelli, Claudia
23
Kotabe, Masaaki
23
Simon, Hermann
23
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
73
American Marketing Association
58
IGI Global
23
National Bureau of Economic Research
23
Books on Demand GmbH <Norderstedt>
22
OECD
18
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
15
Verlag Franz Vahlen
12
Haufe-Lexware GmbH & Co. KG
11
Verlag Dr. Kovač
11
American Management Association
10
Edward Elgar Publishing
9
Harvard Graduate School of Business Administration
9
De Gruyter Oldenbourg
8
Duncker & Humblot
8
Fachhochschule Reutlingen / European School of Business
8
UVK Verlagsgesellschaft mbH
8
AMACOM
7
Chartered Institute of Marketing
7
Information Resources Management Association
7
NetLibrary, Inc
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
Center of Market Oriented Product and Production Management
6
Erich-Schmidt-Verlag
6
INSEAD
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Nomos Verlagsgesellschaft
6
Uni-Taschenbücher GmbH
6
Wiley-VCH
6
Berliner Wissenschafts-Verlag
5
Campus Verlag
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
Internationales Arbeitsamt
5
RWTH Aachen
5
Springer-Verlag GmbH
5
Conference Board in Canada
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Gesellschaft Entwicklung, Konstruktion, Vertrieb
4
more ...
less ...
Published in...
All
Journal of business research : JBR
413
Industrial marketing management : the international journal for industrial and high-tech firms
261
SpringerLink / Bücher
237
Journal of strategic marketing
196
International journal of production research
172
Journal of marketing
162
International journal of product development : IJPD
161
Journal of retailing and consumer services
161
European journal of marketing : EJM
160
Europäische Hochschulschriften / 5
158
Journal of marketing management : MM
136
Journal of the Academy of Marketing Science
136
Management science : journal of the Institute for Operations Research and the Management Sciences
125
Journal of marketing communications
115
The journal of business & industrial marketing
110
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
103
International journal of production economics
98
Journal of marketing research : JMR
98
Gabler Edition Wissenschaft
96
Marketing intelligence & planning
96
Journal of retailing
87
Springer eBook Collection
79
The journal of brand management : an international journal
78
Psychology & marketing
75
European Journal of Marketing
72
Marketing Intelligence & Planning
69
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
69
The journal of product innovation management : an international publication of the Product Development & Management Association
66
Journal of promotion management : JPM
64
Marketing letters : a journal of research in marketing
64
The journal of product & brand management
64
European journal of operational research : EJOR
63
Journal of advertising research
61
Business horizons
60
Lehrbuch
60
IEEE transactions on engineering management : EM
59
Faculty & research / Insead : working paper series
58
Jahrbuch der Absatz- und Verbrauchsforschung
57
Asia Pacific journal of marketing and logistics
55
Harvard business review : HBR
55
more ...
less ...
Source
All
ECONIS (ZBW)
23,908
USB Cologne (EcoSocSci)
1,074
Other ZBW resources
391
RePEc
149
EconStor
47
BASE
12
USB Cologne (business full texts)
5
more ...
less ...
Showing
1
-
10
of
25,586
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Die absatzpolitische Bedeutung des Industriedesign für kleine und mittlere Unternehmen
Weitzel, Günter
-
1991
Persistent link: https://www.econbiz.de/10013359418
Saved in:
2
Marketing strategy and corporate social responsibility
López-Rodríguez, Sofía
;
Smith, N. Craig
-
2019
Persistent link: https://www.econbiz.de/10012160781
Saved in:
3
Cheese trademarks : Italian dairy firms' practices during the 20th century
Suffia, Ilaria
;
Locatelli, Andrea
;
Besana, Claudio
- In:
Business history
60
(
2018
)
8
,
pp. 1227-1254
Persistent link: https://www.econbiz.de/10012042168
Saved in:
4
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
5
Teaching design thinking in marketing : linking product design and marketing strategy in a product development class
Chen, Steven
;
Benedicktus, Ray
;
Kim, Yuna
;
Shih, Eric
- In:
Journal of marketing education : JME
40
(
2018
)
3
,
pp. 176-187
Persistent link: https://www.econbiz.de/10011954609
Saved in:
6
Will there be disruptive innovation? : identifying profitable niche segments and product designs for small- and medium-sized companies and startups
Choi, Hyunhong
;
Ahn, Joongha
;
Woo, JongRoul
- In:
IEEE transactions on engineering management : EM
69
(
2022
)
5
,
pp. 2057-2072
Persistent link: https://www.econbiz.de/10013431078
Saved in:
7
Factors affecting consumers' purchase decisions on green products in a developing market
Watcharapoj Sapsanguanboon
;
Wethaya Faijaidee
- In:
World review of entrepreneurship, management and …
20
(
2024
)
2
,
pp. 256-271
Persistent link: https://www.econbiz.de/10015055518
Saved in:
8
Typologia konsumentów a projektowanie produktu
Kusińska, Alicja
-
1990
Persistent link: https://www.econbiz.de/10000828259
Saved in:
9
Grundzüge der Produkt- und Programm-Planung im Marketing
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000828338
Saved in:
10
The impact of price and quality on communication expenditures (in the maturity stage)
Logman, Marc
-
1992
Persistent link: https://www.econbiz.de/10000835728
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->