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Psychology & marketing
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European Journal of Marketing
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Business horizons
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Faculty & research / Insead : working paper series
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31
Produktpositionierung
Mayer, Ralf U.
-
1984
Persistent link: https://www.econbiz.de/10000087785
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32
How market perceptions influence knowledge strategies on user involvement
Christiansen, John K.
;
Lefèvre, Anne Sofie
;
Varnes, …
- In:
Strategic market creation : a new perspective on …
,
(pp. 285-312)
.
2008
Persistent link: https://www.econbiz.de/10003732366
Saved in:
33
Ad Lib : when customers create the ad
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Campell, Colin
- In:
California management review
50
(
2007/08
)
4
,
pp. 6-30
Persistent link: https://www.econbiz.de/10003755732
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34
Produktverpackung : das fünfte Element im Marketing-Mix
Langner, Tobias
;
Esch, Franz-Rudolf
;
Kühn, Jochen
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 285-314)
.
2009
Persistent link: https://www.econbiz.de/10003766067
Saved in:
35
SMEs and competitive advantage : a mix of innovation, marketing, and ICT : the case of "Made in Italy"
Di Maria, Eleonora
;
Micelli, Stefano
- In:
Knowledge management strategies for business development
,
(pp. 310-323)
.
2010
Persistent link: https://www.econbiz.de/10003905713
Saved in:
36
Touch : a gentle tutorial with implications for marketing
Klatzky, Roberta L.
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 33-47)
.
2010
Persistent link: https://www.econbiz.de/10003933169
Saved in:
37
Multisensory design : reaching out to touch the consumer
Spence, Charles
;
Gallace, Alberto
- In:
Psychology & marketing
28
(
2011
)
3
,
pp. 267-307
Persistent link: https://www.econbiz.de/10008902981
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38
Simultane Conjointanalyse, Benefitsegmentierung, Produktlinien- und Preisgestaltung
Aust, Eberhard
-
1996
Persistent link: https://www.econbiz.de/10008729998
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39
Einsatzmöglichkeiten qualitativer Prognoseverfahren im Produktmarketing
Umminger, Peter
-
1990
Persistent link: https://www.econbiz.de/10008730725
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40
Strategien marktadäquater Programmpolitik
Schewe, Hans-Rüdiger
-
1981
Persistent link: https://www.econbiz.de/10008731900
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