Yang, Yiyi; Wang, Yuan; Billings, Andrew C. - In: Online Information Review 40 (2016) 6, pp. 834-848
platform Sina Weibo. Because China did not qualify for the World Cup, the study focusses on the role of online discussions …/value This paper is among the first to investigate the online discussions about World Cup in China. Theoretically, this paper … provides a comprehensive framework to examine the online discussions of mega-sporting events in China based on theories of …