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The impact of mission fulfillment on the internal audience : psychological job outcomes in a services setting

Suh, Taewon; Houston, Mark B.; Barney, Steven M.; Kwon, … - In: Journal of service research : JSR 14 (2011) 1, pp. 76-92

Persistent link: https://www.econbiz.de/10008826885

Reassessing firm size in international marketing research

Suh, Taewon; Yi, Ha-chin; Houston, Mark B. - In: Journal of global marketing 24 (2011) 1, pp. 85-99

Persistent link: https://www.econbiz.de/10008987049

Exhibited trust and excessive knowledge specificity : a competitive altruism hypothesis

Suh, Taewon - In: Industrial marketing management : the international … 62 (2017), pp. 51-60

Persistent link: https://www.econbiz.de/10011707051

Antecedents and consequences of extrinsic superstitious beliefs : a cross-cultural investigation

Sierra, Jeremy J.; Hyman, Michael R.; Lee, Byung-Kwan; … - In: Asia Pacific journal of marketing and logistics 27 (2015) 4, pp. 559-581

Persistent link: https://www.econbiz.de/10011456460

Emerging technology and business model innovation : the case of artificial intelligence

Lee, Jaehun; Suh, Taewon; Roy, Daniel; Baucus, Melissa S. - In: Journal of open innovation : technology, market, and … 5 (2019) 3/44, pp. 1-13

Artificial intelligence (AI) has been altering industries as evidenced by Airbnb, Uber and other companies that have embraced its use to implement innovative new business models. Yet we may not fully understand how this emerging and rapidly advancing technology influences business model...

Persistent link: https://www.econbiz.de/10012124935

Internal audience segmentation and diversity in internal communication

Suh, Taewon; Lee, Jaehun - In: Corporate communications : an international journal 21 (2016) 4, pp. 450-464

Persistent link: https://www.econbiz.de/10011626261

Brand resonance in franchising relationships : a franchisee-based perspective

Badrinarayanan, Vishag; Suh, Taewon; Kim, Kyung-Min - In: Journal of business research : JBR 69 (2016) 10, pp. 3943-3950

Persistent link: https://www.econbiz.de/10011553796

Perceived resource deficiency and internationalization of small- and medium-sized firms

Xie, Yu Henry; Suh, Taewon - In: Journal of international entrepreneurship 12 (2014) 3, pp. 207-229

Persistent link: https://www.econbiz.de/10010443095

Understanding the effects of physical images on viewers in social comparison contexts : a multi-study approach

Lee, Byung-Kwan; Suh, Taewon; Sierra, Jeremy J. - In: Journal of promotion management : innovations in … 26 (2020) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10012179098

A Bayesian network approach to juxtapose brand engagement and behaviors of substantive interest in e-services

Suh, Taewon; Kang, Seok; Kemp, Elyria A. - In: Electronic commerce research 20 (2020) 2, pp. 361-379

Persistent link: https://www.econbiz.de/10012224098

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