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Enhancing the simultaneous utilization of measure in product design for academic-practitioner collaboration
Suh, Taewon; Ford, John B.; Ryu, Young S.; Kim, John H. S. - In: The journal of product & brand management 26 (2017) 3, pp. 312-326
Persistent link: https://www.econbiz.de/10011744476
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Advertising to the masses : the effects of crowding on the attention to place-based advertising
Wilson, Rick T.; Suh, Taewon - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 402-420
Persistent link: https://www.econbiz.de/10011881996
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Transaction cost determinants and ownership-based entry mode choice : a meta-analytical review
Zhao, Hongxin; Luo, Yadong; Suh, Taewon - In: Journal of international business studies : JIBS ; an … 35 (2004) 6, pp. 524-544
Persistent link: https://www.econbiz.de/10002533082
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A path to mature market: logistic regression approach to delineate between emerging, transition and developed markets
Khan, Omar J.; Suh, Taewon; Kwon, Ik-whan G. - In: International journal of business innovation and research 1 (2006/07) 1/2, pp. 129-143
Persistent link: https://www.econbiz.de/10003787495
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Do the magnitude and asymmetry of specific asset investments matter in the supplier-buyer relationship?
Xie, Yu Henry; Suh, Taewon; Kwon, Ik-whan G. - In: Journal of marketing management : MM 26 (2010) 9/10, pp. 858-877
Persistent link: https://www.econbiz.de/10008664035
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A multi-level investigation of international marketing projects : the roles of experiential knowledge and creativity on performance
Suh, Taewon; Bae, Mueun; Zhao, Hongxin; Kim, Seung H.; … - In: Industrial marketing management : the international … 39 (2010) 2, pp. 211-220
Persistent link: https://www.econbiz.de/10003956061
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Learning creativity in the client-agency relationship
Suh, Taewon; Jung, Jae C.; Smith, Bruce L. - In: The learning organization : TLO ; the international … 19 (2012) 5, pp. 428-439
Persistent link: https://www.econbiz.de/10009579817
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Proximal and distal influences of project creativity in international marketing teams
Suh, Taewon; Badrinarayanan, Vishag - In: International marketing review 31 (2014) 3, pp. 283-307
Persistent link: https://www.econbiz.de/10010375164
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Communications infrastructure and traditional determinants of inward foreign investment : a comparison of developed and emerging markets
Suh, Taewon; Boggs, David J. - In: Competitiveness review : an international business … 21 (2011) 2, pp. 205-223
Persistent link: https://www.econbiz.de/10009155016
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Defining and managing reputational capital in global markets
Suh, Taewon; Amine, Lyn S. - In: Journal of marketing theory and practice 15 (2007) 3, pp. 205-217
Persistent link: https://www.econbiz.de/10003745461