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A methodology to support produ...
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Ramdas, Kamalini
73
Zhylyevskyy, Oleksandr
54
Moore, William L.
42
Jensen, Helen H.
20
Moore, William
14
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9
Gibbons, Frederick X.
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Fisher, Marshall
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Tiwana, Amrit
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
New product development practices of industrial marketers
Moore, William L.
- In:
The journal of product innovation management : an …
4
(
1987
)
1
,
pp. 6-20
Persistent link: https://www.econbiz.de/10001046015
Saved in:
2
A cross-validity comparison of rating-based and choice-based conjoint analysis models
Moore, William L.
-
2007
Persistent link: https://www.econbiz.de/10003541594
Saved in:
3
Readings in the management of innovation
Tushman, Michael L.
(
ed.
);
Moore, William L.
(
ed.
)
-
1988
-
2. ed.
Persistent link: https://www.econbiz.de/10000772476
Saved in:
4
Impact of Mad Money stock recommendations : merging financial and marketing perspectives
Karniouchina, Ekaterina V.
;
Moore, William L.
;
Cooney, …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 244-266
Persistent link: https://www.econbiz.de/10003901190
Saved in:
5
The effects of positive and negative online customer reviews : do brand strength and category maturity matter?
Ho-Dac, Nga N.
;
Carson, Stephen J.
;
Moore, William L.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
Saved in:
6
Quantitative methods : MDS, MDA, CCA, and beyond
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010504955
Saved in:
7
Issues in the use of ratings-based versus choice-based conjoint analysis in operations management research
Karniouchina, Ekaterina V.
;
Moore, William L.
;
Rhee, Bo …
- In:
European journal of operational research : EJOR
197
(
2009
)
1
,
pp. 340-348
Persistent link: https://www.econbiz.de/10003829064
Saved in:
8
Using conjoint analysis to help design product platforms
Moore, William L.
;
Louviere, Jordan J.
;
Verma, Rohit
-
1998
Persistent link: https://www.econbiz.de/10000996257
Saved in:
9
Experiments in constrained choice
Kahn, Barbara E.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
1
,
pp. 96-113
Persistent link: https://www.econbiz.de/10001031357
Saved in:
10
Hierarchical representations of market structures and choice processes through preference trees
Moore, William L.
- In:
Journal of business research : JBR
14
(
1986
)
5
,
pp. 371-386
Persistent link: https://www.econbiz.de/10001021651
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