A methodology to support product-differentiation decisions
Year of publication: |
2010
|
---|---|
Authors: | Ramdas, Kamalini ; Zhylyevskyy, Oleksandr ; Moore, William L. |
Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 57.2010, 4, p. 649-660
|
Subject: | Produktmanagement | Product management | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Conjoint analysis |
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