Seeks to illustrate areas of overreach and commonality between public relations and marketing, more specifically the confusion and ambiguity characterizing the role of both communication functions in modern business organizations. Describes the evolution of marketing and public relations to...

Suggests that significant changes are taking place within the promotional mix in UK FMCG firms. In particular points to the emergence of public relations as a dynamic tool within the promotional mix, indicating why this tool may have emerged in relation to the more well known promotion tools....

Explores the development of the marketing public relations (MPR) concept examining the arguments advanced concerning MPR’s emergence and legitimacy to be a separate marketing or PR discipline. Some marketing academics suggest that MPR should be incorporated into the marketing discipline...

Corporate communications, or public relations (PR) has become an increasingly important function in business organisations. Yet little has been published on the role and function of communication executives. This paper reports an empirical study conducted in 20 British organisations with a focus...

Purpose – The purpose of this paper is to provide a multi‐criteria bidding evaluation model based on Istanbul 2010 PR selection problem to strike a balance among conflicting criteria and to aggregate opinions held by a group of decision makers. Design/methodology/approach – In the study,...

Public relations is a management process. When an organisation decides to “go public”, the process becomes an essential aspect in influencing the success of the flotation. Views from a large number of PR consultancies, financial advisers, brokers and other related bodies have been used to...