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Neuromarketing im Sport
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Sports marketing
2,068
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2,050
Sponsorship
1,836
Sponsoring
1,827
Consumer behaviour
1,107
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1,093
Profisport
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1,085
Sport
1,040
Sports
978
Fußball
581
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579
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568
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544
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528
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486
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Markenimage
376
Brand image
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Relationship marketing
230
Beziehungsmarketing
227
Sportökonomik
213
Marketing
211
Sports economics
209
Online-Marketing
195
Internet marketing
192
sponsorship
182
Social Web
179
Social web
179
Sportpolitik
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Nufer, Gerd
63
Bruhn, Manfred
42
Cornwell, T. Bettina
35
Jensen, Jonathan A.
28
Bühler, André W.
27
Woisetschläger, David
27
Breuer, Christoph
26
O'Reilly, Norm
26
Funk, Daniel C.
25
Hermanns, Arnold
24
Desbordes, Michel
23
Ko, Yong Jae
23
Kunkel, Thilo
22
Biscaia, Rui
21
Cobbs, Joe
21
Zhang, James J.
20
Kwak, Dae Hee
19
Backhaus, Christof
18
Chadwick, Simon
18
Kenning, Peter
18
Kim, Yu Kyoum
18
Mazodier, Marc
18
McDonald, Heath
18
Häusel, Hans-Georg
17
Uhrich, Sebastian
17
Grohs, Reinhard
16
Heere, Bob
16
Pedersen, Paul M.
16
Ratten, Vanessa
16
Burmann, Christoph
15
Drayer, Joris
15
Dwyer, Brendan
15
James, Jeffrey D.
15
Scheinbaum, Angeline Close
15
Séguin, Benoit
15
Carrillat, François A.
14
Greenwell, T. Christopher
14
Shapiro, Stephen L.
14
Bühler, André
13
Chanavat, Nicolas
13
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Springer Fachmedien Wiesbaden
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Haufe-Lexware GmbH & Co. KG
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National Bureau of Economic Research
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Fachhochschule Reutlingen / European School of Business
5
Edward Elgar Publishing
4
Institut für Strategie und Unternehmensökonomik (ISU), Wirtschaftswissenschaftliche Fakutät
4
Université Paris-Dauphine (Paris IX)
4
Books on Demand GmbH <Norderstedt>
3
Causales GmbH
3
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
3
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
3
Erich-Schmidt-Verlag <Berlin>
3
Institut für Automobilwirtschaft und Industrielle Produktion
3
Université Paris-Dauphine
3
Athens Institute for Education and Research
2
BDW, Deutscher Kommunikationsverband
2
Ebs European Business School
2
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
2
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
2
Friedrich-Schiller-Universität Jena
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IGI Global
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Institut de Préparation à l'Administration et à la Gestion (IPAG)
2
International School for Social and Business Studies, Celje, Slovenia
2
Kulturstiftung Haus Europa
2
Maecenata-Management GmbH <München>
2
Nomos Verlagsgesellschaft
2
Sport Marketing Association
2
Springer Gabler <Firma>
2
Springer International Publishing
2
Springer-Verlag GmbH
2
Stifterverband für die Deutsche Wissenschaft
2
Technische Universität Braunschweig
2
University of Queensland / Department of Economics
2
Arbeitskreis Sportökonomie
1
Art Frankfurt <7, 1995, Frankfurt am Main>
1
Atzelsberger Gespräche <1998, Atzelsberg>
1
Augsburger Marketingtag <12, 1987, Augsburg>
1
August Vermeylenfonds
1
Bildungswissenschaftliche Hochschule Flensburg
1
BrainSigns <Körperschaft>
1
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Published in...
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International journal of sport management and marketing : IJSMM
169
Sport marketing quarterly : preferred journal of the Sport Marketing Association
163
International journal of sports marketing & sponsorship
152
Journal of sport management : the official journal of the North American Society of Sport Management
150
European Sport management quarterly : ESMQ
119
Sport management review
116
International Journal of Sports Marketing and Sponsorship
84
Journal of business research : JBR
65
SpringerLink / Bücher
49
European Journal of Marketing
36
Journal of advertising research
29
Psychology & marketing
29
International journal of sport finance
27
Springer eBook Collection
27
Journal of sports economics
26
Sport, Business and Management : an international journal ; SBM
25
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
International journal of advertising : the quarterly review of marketing communications
23
European journal of marketing : EJM
21
Journal of promotion management : JPM
21
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
19
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
International journal of advertising : the review of marketing communications
17
Journal of strategic marketing
17
Journal of consumer behaviour : an international research review
16
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
16
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of marketing communications
15
Research
15
Sport, Business and Management: An International Journal
15
The journal of brand management : an international journal
15
Asia Pacific journal of marketing and logistics
14
Journal of marketing management : MM
14
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
14
Sport marketing in a global environment : strategic perspectives
13
The journal of business & industrial marketing
13
International sports marketing : principles and perspectives
12
Strategic Direction
12
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Source
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ECONIS (ZBW)
3,801
Other ZBW resources
252
USB Cologne (EcoSocSci)
132
RePEc
113
EconStor
36
BASE
11
USB Cologne (business full texts)
8
OLC EcoSci
7
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Showing
1
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10
of
4,360
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date (oldest first)
1
From sensation to emotion : a
neuromarketing
study of sport
sponsorship
effects
Lee, Sanghak
;
Kim, Kitae
;
Hyun, Yong J.
;
Park, Byungho
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
2
,
pp. 99-115
Persistent link: https://www.econbiz.de/10014635121
Saved in:
2
Benchmarking sports
sponsorship
performance : efficiency assessment with data envelopment analysis
Walraven, Merel
;
Koning, Ruud Hans
;
Bijmolt, Tammo H. A.
; …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10011560039
Saved in:
3
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
4
Corporate
sponsorship
in college football : an fMRI study measuring the effectiveness of corporate branding across rival teams
Martin, David S.
;
Townsend, Kyle M.
;
Wang, Yun
; …
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
4
,
pp. 209-221
Persistent link: https://www.econbiz.de/10012254429
Saved in:
5
The effects of
sponsorship
on the promotion of sports events
Nuseir, Mohammed T.
- In:
International journal of business innovation and …
22
(
2020
)
2
,
pp. 191-207
Persistent link: https://www.econbiz.de/10012250900
Saved in:
6
Inferring corporate motives : how deal characteristics shape
sponsorship
perceptions
Woisetschläger, David
;
Backhaus, Christof
;
Cornwell, …
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 121-141
Persistent link: https://www.econbiz.de/10011749875
Saved in:
7
Featuring the hometown team in cause-related sports marketing : a cautionary tale for league-wide advertising campaigns
Nichols, Bridget Satinover
;
Cobbs, Joe
;
Raska, David
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
4
,
pp. 212-226
Persistent link: https://www.econbiz.de/10011635483
Saved in:
8
The color of support : the effect of sponsor-team visual congruence on
sponsorship
performance
Henderson, Conor M.
;
Mazodier, Marc
;
Sundar, Aparna
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 50-71
Persistent link: https://www.econbiz.de/10012175992
Saved in:
9
The efficiency of
sponsoring
vs. ambush-marketing disclosure in terms of attitude and purchasing intention : football - the African Nations Cup 2010
Dekhil, Fawzi
;
Khammassi, Salma
- In:
International journal of sport management and marketing …
17
(
2017
)
3
,
pp. 200-219
Persistent link: https://www.econbiz.de/10011849745
Saved in:
10
Determinants of business engagement with regional sport events
Mackellar, Joanne
- In:
European Sport management quarterly : ESMQ
15
(
2015
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10011301901
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