Narrow search
Showing 61 - 70 of 4,378
Cover Image
Concise introduction to sports marketing
Cornwell, T. Bettina; Jahn, Steffen - 2023
"Our Elgar Concise Introductions are inspiring and considered introductions to the key principles in business, expertly written by some of the world's leading scholars. The aims of the series are two-fold: to pinpoint the essential concepts of business and management, and to offer insights that...
Persistent link: https://www.econbiz.de/10014322910
Cover Image
Sportmarketing
Bruhn, Manfred; Rohlmann, Peter - 2023
, sponsorship and organisation, self-determination and external determination). The authors present the basic building blocks in …
Persistent link: https://www.econbiz.de/10013504610
Cover Image
Erscheinungsformen des Sportsponsoring
Drees, Norbert; Trautwein, Steffen - In: Handbuch Sponsoring : erfolgreiche Marketing- und …, (pp. 99-111). 2008
Persistent link: https://www.econbiz.de/10003640760
Cover Image
Internationale Sponsoring-Standardisierung am Branchenbeispiel der europäischen Automobilindustrie
Dolski, Joerg - In: Handbuch Sponsoring : erfolgreiche Marketing- und …, (pp. 309-319). 2008
Persistent link: https://www.econbiz.de/10003640929
Cover Image
Interview with Jim O'Connell
O'Connell, Jim; Rines, Simon - In: International journal of sports marketing & sponsorship 9 (2007/08) 3, pp. 163-168
Persistent link: https://www.econbiz.de/10003731332
Cover Image
Inside BAM Racing: rethinking the sponsorship match-up process in "America's fastest-growing sport"
Braunstein, Jessica R.; Newman, Joshua I.; Beissel, Adam S. - In: International journal of sports marketing & sponsorship 9 (2007/08) 3, pp. 219-233
Persistent link: https://www.econbiz.de/10003731350
Cover Image
Marketing im Sport
Bühler, André; Nufer, Gerd - In: Management und Marketing im Sport : …, (pp. 325-357). 2008
Persistent link: https://www.econbiz.de/10003752586
Cover Image
Veranstaltungsmarketing im Sport
Nufer, Gerd; Bühler, André - In: Management und Marketing im Sport : …, (pp. 385-415). 2008
Persistent link: https://www.econbiz.de/10003752594
Cover Image
Sportsponsoring
Berndt, Caren; Roddewig, Doris - In: Vom Strand zum Green : eine sportökonomische Analyse …, (pp. 13-25). 2008
Persistent link: https://www.econbiz.de/10003753302
Cover Image
Sponsoring im Reitsport
Wentrot, Gesa Kristina - In: Vom Strand zum Green : eine sportökonomische Analyse …, (pp. 151-165). 2008
Persistent link: https://www.econbiz.de/10003753366