Erscheinungsformen des Sportsponsoring
Norbert Drees; Steffen Trautwein
| Year of publication: |
2008
|
|---|---|
| Authors: | Drees, Norbert ; Trautwein, Steffen |
| Published in: |
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation. - Berlin : Erich Schmidt Verlag, ISBN 978-3-503-10651-6. - 2008, p. 99-111
|
| Subject: | Sponsoring | Sponsorship | Sportmarketing | Sports marketing | Deutschland | Germany |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003640760