Purpose – The purpose of this paper is first, to find out store image attributes valued by Chinese consumers in Beijing; second, to understand Chinese consumers' preference by comparing an international retailer with a domestic retailer; and third, to provide both international and domestic...

E-store image influences purchase intention through perceived value. Though past studies fervently discuss the influence of store image and perceived value on purchase intention, few studies discuss the relationships among these three constructs. This study also argues that perceived risk...

Purpose – To draw attention to the importance of the spokes-character to marketing communications and a company's branding strategy, this exploratory study attempts to suggest a scale for measuring the spokes-character perception and to explore the relationships among the spokes-character...