influence of the waiter. The objective of this study is to identify and characterize the relevant instruments for wine promotion …In recent years, wine marketing is assuming an increasingly important role in restaurants. The growing complexity of … the supply of wines determines that consumer choice is conditioned by wine labels included in the wine list and the …

economic consequences of investment scenarios involving promotion and the enhancement of the productivity of premium wine grape … promotion activity in overseas markets that stimulates premium wine grape production in Western Australia, generates the …The wine industry in Western Australia, like its counterparts in some other wine-making regions across the globe, faces …

is to identifya nd characterize the relevant instruments for wine promotion used by restaurants, depending on the …, constituyéndose ambos en instrumentos básicos de promoción de los vinos en el restaurante. / In recent years, wine marketing is … choice is conditioned by wine labels included in the wine list and the influence of the waiter. The objective of this study …

wineries family has in wine making to assist in generating wine sales. This marketing initiative is now being applied to “New …” wineries to assist in wine sales. If a family link can be established, there is no reason why “New World” wineries cannot …” for the winery to assist in wine sales generation. By examining “New World” wineries regarding family heritage usage, this …

applied to the Chilean wine industry. This will be completed mainly by secondary data research and a comprehensive literature … and customisation processes will be analysed. The second part of this paper will illustrate the changes in the global wine … industry, the general situation of Chile in this sector, as well as the situation of the Chilean wine industry in the UK …

concerned with image, particularly on‐the‐shelf image in an era of the global brand. As Old World Wine producers copy the modern …

vegetables and the promotion of these products as a determinant of them. The data for the analyzes came from empirical research …