Strickland, Paul; Smith‐Maguire, Jennifer; Frost, Warwick - In: International Journal of Wine Business Research 25 (2013) 2, pp. 125-137
wineries family has in wine making to assist in generating wine sales. This marketing initiative is now being applied to “New …” wineries to assist in wine sales. If a family link can be established, there is no reason why “New World” wineries cannot …” for the winery to assist in wine sales generation. By examining “New World” wineries regarding family heritage usage, this …