The main purpose of this paper is to empirically analyze the impact of excise tax on excisable goods consumption, brand loyalty and health awareness in the United Arab Emirates (UAE) market. The research is conducted based on the self-administered questionnaire collected from the residents of...

The current research analysis consumers’ rights concerning personal data processing and confidentiality protection within the public communications sector as they are stated in the 2002/58/CE Directive of the European Parliament and Council from 12th of July 2002. The study objectives are: the...

This paper aims to propose an alternative solution for improvement of levels of FDI of Bosnia and Herzegovina (BH), proposing the method of nation branding as a possible tool of country promotion. It has been analysed the existing literature sources on nation branding, Export Growth Strategy of...

In today's highly competitive market, companies use celebrities in advertisements. Due to the development in the field of mass communications, as one of the oldest branding tools, celebrity endorsement will keep its effect. Turkish Airlines has confirmed with its own example that the celebrity...

Customers with more education may get better service after complaining, because they are better placed to advocate for themselves. It is unclear how digitization of the consumer complaint process will change this situation. To investigate this, we analyze 364,189 customer complaints to the city...

To what extent did external events and news versus the candidates' own actions drive the 2016 election outcome? And were candidates misled if they focused on traditional market research versus the newer probabilistic polls? Based on the dynamic political will formation framework, the authors...

Major Industrial houses have entered this area in Organized Retail Sector and have announced very ambitious future expansion plans. Transnational corporations are also seeking to come to India and set up retail chains in collaboration with big Indian companies. However, opinions are divided on...

Economists have long recognized that advertising has two main functions: to inform and to persuade. In the information age, the information function is obsolete, because consumers can get all the product information they want from a quick Google search. That makes virtually all advertising today...

China's growing consumption is a policy objective (CCCPC, 2016), and commercial success for online retailers, such as Alibaba (Lucas, 2017) that serve China's large number of netizens. Within China's thriving social media, WeChat is a world leading innovator (Yu, 2017). With innovation of its...

The aim of the this study is to analyze the impact of the macroeconomic sphere on the dynamics of European sovereign swaps in following period 2003-2016 for seven European countries (Bulgaria, Romania, Portugal, Italy, Ireland, Greece and Spain). Eurozone membership is a variable that has a...