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11
Direct marketing management
Roberts, Mary Lou
;
Berger, Paul D.
-
1999
-
2. ed
Persistent link: https://www.econbiz.de/10000682829
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12
A comparison of capital structure determinants : the United States and the Republic of Korea
Kim, Hanjoon
;
Berger, Paul D.
- In:
Multinational business review
16
(
2008
)
1
,
pp. 79-100
Persistent link: https://www.econbiz.de/10003890158
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13
Optimal price and protection period decisions for a product under warranty
Glickman, Theodore S.
;
Berger, Paul D.
- In:
Management science : journal of the Institute for …
22
(
1976
)
12
,
pp. 1381-1390
Persistent link: https://www.econbiz.de/10003488951
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14
Leveraging affiliations by marketing to and through associations
Roy, Abhijit
;
Berger, Paul D.
- In:
Industrial marketing management : the international …
36
(
2007
)
3
,
pp. 270-284
Persistent link: https://www.econbiz.de/10003450727
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15
The role of channel quality in customer equity management
Dong, Weimin
;
Swain, Scott D.
;
Berger, Paul D.
- In:
Journal of business research : JBR
60
(
2007
)
12
,
pp. 1243-1252
Persistent link: https://www.econbiz.de/10003571115
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16
A diffusion model for measuring electronic community growth and value
Toder-Alon, Anat
;
Berger, Paul D.
;
Weinberg, Bruce D.
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
1
,
pp. 33-47
Persistent link: https://www.econbiz.de/10003964162
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17
Connected customer lifetime value : the impact of social media
Weinberg, Bruce D.
;
Berger, Paul D.
- In:
Journal of direct, data and digital marketing practice …
12
(
2010/11
)
4
,
pp. 328-344
Persistent link: https://www.econbiz.de/10009154951
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18
Concave or S-shaped sales response to advertising : does it really matter? ; a mathematical model modifies conventional wisdom about ad budgeting
Berger, Paul D.
;
Weinberg, Bruce D.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 388-392
Persistent link: https://www.econbiz.de/10010481195
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19
A segmentation approach to patient health intervention
Sanky, Michael
;
Berger, Paul D.
;
Weinberg, Bruce D.
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
4
,
pp. 221-228
Persistent link: https://www.econbiz.de/10009685927
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20
Internet marketing : reaching customers anytime, anywhere, any platform
Duparcq, Patrick
;
Hanna, Richard
;
Berger, Paul D.
-
2010
Persistent link: https://www.econbiz.de/10003830828
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