Since the early 1980s, the concept of relationship marketing has gained increased acceptance in the field of general marketing, and particularly that of direct and interactive marketing. One of the major benefits of relationship marketing is the ability to make decisions based on their impact on...

There has been a great deal of continuing discussion concerning the seemingly unbridgeable gap between so much of the research produced by business school professors and the needs of the business people who, ideally, would use it. Here, we examine this gap and suggest a model for bridging it. We...

This paper proposes and analyzes a model for maximizing the profit of a product sold under warranty. The decision variables assumed in the model are the price of the product and the length of the period throughout which the manufacturer is responsible for service. The paper focuses on the...