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Do consumer survey data help improve US vehicle sales forecasts?
Baghestani, Hamid - In: Journal of economic studies 49 (2022) 8, pp. 1374-1386
Persistent link: https://www.econbiz.de/10013455879
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Sales-advertising relationship : an application of panel data from the German automobile industry
Mariel, Petr; López, Cristina; Fernández, Karmele - In: Prague economic papers : a bimonthly journal of … 15 (2006) 1, pp. 29-43
Persistent link: https://www.econbiz.de/10003320071
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Gut liking for the ordinary : incorporating design fluency improves automobile sales forecasts
Landwehr, Jan Rüdiger; Labroo, Aparna A.; Herrmann, Andreas - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 416-429
Persistent link: https://www.econbiz.de/10009160796
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Do price promotions help or hurt premium-product brands? : the impact of different price-promotion types on sales and brand perception
Zoellner, Felix; Schaefers, Tobias - In: Journal of advertising research 55 (2015) 3, pp. 270-283
Persistent link: https://www.econbiz.de/10011397055
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Premium Price-Promotion : Spannungsfeld zwischen Absatzzielen und Markenwahrnehmung
Zöllner, Felix - 2015
Persistent link: https://www.econbiz.de/10011281669
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Prognose des Absatzpotentials innovativer Produkte unter Anwendung Virtual Reality-basierter Produktvisualisierungen
Heise, Bettina - 2009
Persistent link: https://www.econbiz.de/10003879262
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Forecast errors in undisclosed management sales forecasts : the disappearance of the overoptimism bias
Müller, Hans Christian - 2011
Persistent link: https://www.econbiz.de/10009355843
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Forecasting German car sales using Google data and multivariate models
Fantazzini, Dean; Toktamysova, Zhamal - In: International journal of production economics 170 (2015), pp. 97-135
Persistent link: https://www.econbiz.de/10011421805
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Forecast errors in undisclosed management sales forecasts : the disappearance of the overoptimism bias
Müller, Hans Christian - 2011
Previous empirical evidence which evaluated the accuracy of management earnings or sales forecasts consistently … study analyzes the accuracy of 6,234 undisclosed, company-internal sales forecasts, which German firms provided anonymously … to the IAB Establishment Panel. Quite surprisingly, the study reveals the average forecast to be significantly …
Persistent link: https://www.econbiz.de/10009389905
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Planung der westdeutschen Industrie bis 2000 : weiter deutlich steigende Produktivität
Lehne, Birgit - In: Ifo-Schnelldienst 52 (1999) 20, pp. 12-15
Persistent link: https://www.econbiz.de/10001390082