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Puffery in Advertisements: The...
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Consumer behaviour
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Wyer, Robert S.
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing research : JMR
9
Psychology & marketing
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Psychology & Marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
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1
Puffery in advertisements : the effects of media context, communication norms, and consumer knowledge
Xu, Alison Jing
;
Wyer, Robert S.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
2
,
pp. 329-343
Persistent link: https://www.econbiz.de/10003997862
Saved in:
2
The role of behavioral mind-sets in goal-directed activity : conceptual underpinnings and empirical evidence
Wyer, Robert S.
;
Xu, Alison Jing
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
2
,
pp. 107-125
Persistent link: https://www.econbiz.de/10003981554
Saved in:
3
The role of bolstering and counterarguing mind-sets in persuasion
Xu, Alison Jing
;
Wyer, Robert S.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 920-932
Persistent link: https://www.econbiz.de/10009501081
Saved in:
4
L' art pour l'art : experiencing art reduces the desire for luxury goods
Wang, Yajin
;
Xu, Alison Jing
;
Zhang, Ying
- In:
Journal of consumer research : JCR ; an …
49
(
2023
)
5
,
pp. 786-810
Persistent link: https://www.econbiz.de/10013542024
Saved in:
5
Order matters : rating service professionals first reduces tipping amount
Chen, Jinjie
;
Xu, Alison Jing
;
Rodas, Maria A.
;
Liu, Xuefeng
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 81-96
Persistent link: https://www.econbiz.de/10013474261
Saved in:
6
The role of knowledge accessibility in cognition and behavior : implications for consumer information processing
Wyer, Robert S.
- In:
Handbook of consumer psychology
,
(pp. 31-76)
.
2008
Persistent link: https://www.econbiz.de/10003716144
Saved in:
7
Mein Freund, der Pendler
Wyer, Robert S.
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
1
,
pp. 14-17
Persistent link: https://www.econbiz.de/10009675577
Saved in:
8
Procedural influences on judgments and behavioral decisions
Wyer, Robert S.
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
4
,
pp. 424-438
Persistent link: https://www.econbiz.de/10009384874
Saved in:
9
The role of information processing in single-alternative and multiple-alternative judgements and decisions
Wyer, Robert S.
- In:
Applying social cognition to consumer-focused strategy …
,
(pp. 3-36)
.
2005
Persistent link: https://www.econbiz.de/10003113299
Saved in:
10
Ambiguity aversion and the preference for established brand
Muthukrishnan, A. V.
;
Wathieu, Luc
;
Xu, Alison Jing
- In:
Management science : journal of the Institute for …
55
(
2009
)
12
,
pp. 1933-1941
Persistent link: https://www.econbiz.de/10003928493
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