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Puffery in Advertisements: The...
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Consumer behaviour
32
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32
Experiment
8
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6
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5
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5
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5
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Wyer, Robert S.
61
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4
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Journal of marketing research : JMR
9
Psychology & marketing
4
Psychology & Marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Consumer Research
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
European Journal of Marketing
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Handbook of consumer psychology
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Harvard-Business-Manager : das Wissen der Besten
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International journal of consumer studies
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
2
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51
How the interplay of variety and processing strategy affects calorie estimates
Shen, Liang
;
Cai, Fengyan
;
Wyer, Robert S.
- In:
Journal of business research : JBR
147
(
2022
),
pp. 97-107
Persistent link: https://www.econbiz.de/10013271478
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52
The effects of endorsers' facial expressions on status perceptions and purchase intentions
Chen, Yunqing
;
Wyer, Robert S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 371-385
Persistent link: https://www.econbiz.de/10012288675
Saved in:
53
Technical nomenclature, everyday language, and consumer inference
Wu, Ruomeng
;
Shah, Esta D.
;
Kardes, Frank R.
;
Wyer, …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 299-310
Persistent link: https://www.econbiz.de/10012301471
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54
Slowing down in the good old days : the effect of nostalgia on consumer patience
Huang, Xun Irene
;
Huang, Zhongqiang Tak
;
Wyer, Robert S.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
3
,
pp. 372-387
Persistent link: https://www.econbiz.de/10011584225
Saved in:
55
The contrasting influences of incidental anger and fear on responses to a service failure
Su, Lei
;
Wan, Lisa C.
;
Wyer, Robert S.
- In:
Psychology & marketing
35
(
2018
)
9
,
pp. 666-675
Persistent link: https://www.econbiz.de/10011970127
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56
The influence of social crowding on brand attachment
Huang, Xun Irene
;
Huang, Zhongqiang Tak
;
Wyer, Robert S.
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 1068-1084
Persistent link: https://www.econbiz.de/10011844011
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57
Physical proximity increases persuasive effectiveness through visual imagery
Jia, Yanli
;
Huang, Yunhui
;
Wyer, Robert S.
;
Shen, Hao
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10011789695
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58
Hesitant to label, yet quick to judge : how cultural mindsets affect the accessibility of stereotypic knowledge when concepts of the elderly are primed
Saluja, Geetanjali
;
Adaval, Rashmi
;
Wyer, Robert S.
- In:
Organizational behavior and human decision processes : …
143
(
2017
),
pp. 23-38
Persistent link: https://www.econbiz.de/10011791569
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59
Contextual influences on message persuasion : the effect of empty space
Kwan, Canice M. C.
;
Dai, Xianchi
;
Wyer, Robert S.
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 448-464
Persistent link: https://www.econbiz.de/10011738990
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60
The effects of physical distance from a brand extension on the impact of brand-extension fit
Huang, Yunhui
;
Jia, Yanli
;
Wyer, Robert S.
- In:
Psychology & marketing
34
(
2017
)
1
,
pp. 59-69
Persistent link: https://www.econbiz.de/10011637210
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