The influence of social crowding on brand attachment
Xun (Irene) Huang, Zhongqiang (Tak) Huang, Robert S. Wyer Jr.
| Year of publication: |
February 2018
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|---|---|
| Authors: | Huang, Xun Irene ; Huang, Zhongqiang Tak ; Wyer, Robert S. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 44.2018, 5, p. 1068-1084
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| Subject: | social crowdedness | brand attachment | avoidance of social interaction | need for belongingness | Soziale Beziehungen | Social relations | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucx087 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011844011