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Competing for attention : the effects of jealousy on preference for attention-grabbing products
Huang, Xun Irene; Dong, Ping; Wyer, Robert S. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 2, pp. 171-181
Persistent link: https://www.econbiz.de/10011707326
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The recall and use of narratives as declarative and procedural consumer knowledge
Wyer, Robert S.; Tao, Tao - In: The Routledge companion to consumer behavior, (pp. 99-117). 2020
Persistent link: https://www.econbiz.de/10012316128
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Social cognition, inference, and attribution
Wyer, Robert S.; Carlston, Donal E. - 1979
Persistent link: https://www.econbiz.de/10004763349
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Does Loving a Brand Mean Loving Its Products? The Role of Brand-Elicited Affect in Brand Extension Evaluations
Yeung, Catherine W.M.; Wyer, Robert S. - In: Journal of marketing research : JMR 42 (2005) 4, pp. 495-506
Persistent link: https://www.econbiz.de/10006642896
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Differences in Perspective and the Influence of Charitable Appeals: When Imagining Oneself as the Victim Is Not Beneficial
Hung, Iris W.; Wyer, Robert S. - In: Journal of marketing research : JMR 46 (2009) 3, pp. 421
Persistent link: https://www.econbiz.de/10008254302
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Brand Synergy Effects in Multiple Brand Extensions
Shine, Byung Chul; Park, Jongwon; Wyer, Robert S. - In: Journal of marketing research : JMR 44 (2007) 4, pp. 663-670
Persistent link: https://www.econbiz.de/10007860734
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Does the distance between us matter? Influences of physical proximity to others on consumer choice
Xu, Jing; Shen, Hao; Wyer, Robert S. - In: Journal of consumer psychology : the official journal … 22 (2012) 3, pp. 418-424
Persistent link: https://www.econbiz.de/10009988706
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Consumers’ Reactions to a Celebrity Endorser Scandal
Fong, Candy P. S.; Wyer, Robert S. - In: Psychology & marketing 29 (2012) 11, pp. 885-897
Persistent link: https://www.econbiz.de/10010031038
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Disposition Effects and Underlying Mechanisms in E-Trading of Stocks
Lee, Hyun-Jung; Park, Jongwon; Lee, Jin-Yong; Wyer, … - In: Journal of marketing research : JMR 45 (2008) 3, pp. 362-378
Persistent link: https://www.econbiz.de/10008052520
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Procedural influences on judgments and behavioral decisions
Wyer, Robert S. - In: Journal of consumer psychology : the official journal … 21 (2011) 4, pp. 424-439
Persistent link: https://www.econbiz.de/10009332957