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Puffery in Advertisements: The...
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Consumer behaviour
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Wyer, Robert S.
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing research : JMR
9
Psychology & marketing
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Psychology & Marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
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61
Competing for attention : the effects of jealousy on preference for attention-grabbing products
Huang, Xun Irene
;
Dong, Ping
;
Wyer, Robert S.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011707326
Saved in:
62
The recall and use of narratives as declarative and procedural consumer knowledge
Wyer, Robert S.
;
Tao, Tao
- In:
The Routledge companion to consumer behavior
,
(pp. 99-117)
.
2020
Persistent link: https://www.econbiz.de/10012316128
Saved in:
63
Social cognition, inference, and attribution
Wyer, Robert S.
;
Carlston, Donal E.
-
1979
Persistent link: https://www.econbiz.de/10004763349
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64
Does Loving a Brand Mean Loving Its Products? The Role of Brand-Elicited Affect in Brand Extension Evaluations
Yeung, Catherine W.M.
;
Wyer, Robert S.
- In:
Journal of marketing research : JMR
42
(
2005
)
4
,
pp. 495-506
Persistent link: https://www.econbiz.de/10006642896
Saved in:
65
Differences in Perspective and the Influence of Charitable Appeals: When Imagining Oneself as the Victim Is Not Beneficial
Hung, Iris W.
;
Wyer, Robert S.
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 421
Persistent link: https://www.econbiz.de/10008254302
Saved in:
66
Brand Synergy Effects in Multiple Brand Extensions
Shine, Byung Chul
;
Park, Jongwon
;
Wyer, Robert S.
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 663-670
Persistent link: https://www.econbiz.de/10007860734
Saved in:
67
Does the distance between us matter? Influences of physical proximity to others on consumer choice
Xu, Jing
;
Shen, Hao
;
Wyer, Robert S.
- In:
Journal of consumer psychology : the official journal …
22
(
2012
)
3
,
pp. 418-424
Persistent link: https://www.econbiz.de/10009988706
Saved in:
68
Consumers’ Reactions to a Celebrity Endorser Scandal
Fong, Candy P. S.
;
Wyer, Robert S.
- In:
Psychology & marketing
29
(
2012
)
11
,
pp. 885-897
Persistent link: https://www.econbiz.de/10010031038
Saved in:
69
Disposition Effects and Underlying Mechanisms in E-Trading of Stocks
Lee, Hyun-Jung
;
Park, Jongwon
;
Lee, Jin-Yong
;
Wyer, …
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 362-378
Persistent link: https://www.econbiz.de/10008052520
Saved in:
70
Procedural influences on judgments and behavioral decisions
Wyer, Robert S.
- In:
Journal of consumer psychology : the official journal …
21
(
2011
)
4
,
pp. 424-439
Persistent link: https://www.econbiz.de/10009332957
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