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The impact of relationship marketing on customer value, satisfaction and loyalty : evidence from banking sector in Indonesia
Djajanto, Ludfi; Afiatin, Yunia; Haris, Zainal Abdul - In: International journal of economic policy in emerging … 12 (2019) 2, pp. 207-214
Persistent link: https://www.econbiz.de/10012104407
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Antecedents of store loyalty among Chinese customers
Chu, Yun; Vásquez Párraga, Arturo; Ma, Jianyu - In: International journal of business 23 (2018) 2, pp. 151-165
Persistent link: https://www.econbiz.de/10011863694
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Do customer loyalty programs really work in airlines business? : a study on Air Berlin
Hossain, Muhammed Zakir; Kibria, Habiba; Farhana, Saraj - In: Inventi impact: service sector (2018) 1, pp. 9-24
Persistent link: https://www.econbiz.de/10012145709
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Exploring the importance of building strong customer relationships
Seturi, Maia - In: Technology audit and production reserves 1 (2024) 4/75, pp. 33-37
Persistent link: https://www.econbiz.de/10014507363
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Measuring exchange norms and its impact on satisfaction in a B2C context
Elommal, Najoua; Manita, Riadh; Chaney, Damien - In: International journal of market research 61 (2019) 3, pp. 302-319
Persistent link: https://www.econbiz.de/10012172215
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The determinants of retail customers' purchase intent
Menidjel, Choukri; Bilgihan, Anil - In: International journal of consumer studies 46 (2022) 6, pp. 2503-2520
Persistent link: https://www.econbiz.de/10013412526
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Linking relationship marketing to customer loyalty in the e-banking context : the central role of customer satisfaction
Nam Hoai Nguyen; Dung Phuong Hoang - In: Gadjah Mada international journal of business 26 (2024) 1, pp. 109-140
Persistent link: https://www.econbiz.de/10014486995
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The role of cultural differences in customer retention : evidence from the high-contact service industry
Fam, Kim Shyan; Boon Liat Cheng; Cham Tat Huei; Yi, … - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 1, pp. 257-288
Persistent link: https://www.econbiz.de/10014230003
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Banks in Serbia need to improve their customer relationship management
Ćirić, Maja - In: Ekonomika : međunarodni časopis za ekonomsku teoriju … 55 (2009) 3/4, pp. 100-109
Persistent link: https://www.econbiz.de/10003885188
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Importance of CRM strategy development for increasing competitiveness of Serbian enterprises
Stanković, Ljiljana; Đukić, Suzana; Popović, Ana - In: Proceedings of the 19th Annual Conference on Marketing …, (pp. 461-482). 2011
Persistent link: https://www.econbiz.de/10009502104