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Market orientation and performance in service firms: role of innovation

Agarwal, Sanjeev; Krishna Erramilli, M.; Dev, Chekitan S. - In: Journal of Services Marketing 17 (2003) 1, pp. 68-82

the immediate impact of market orientation is to spur innovation, which, in turn, enhances judgmental performance, which …

Persistent link: https://www.econbiz.de/10014904965

Direct marketing in non‐profit services: investigating the case of the arts industry

Arnold, Mark J.; Tapp, Shelley R. - In: Journal of Services Marketing 17 (2003) 2, pp. 141-160

Direct marketing is seeing growing acceptance among non‐profit services as a means to reach audiences, raise revenues, and foster long‐term relationships with customers. However, academic research has lagged in investigating the influences on the extent to which these organizations implement...

Persistent link: https://www.econbiz.de/10014904969

Self‐service technology adoption: comparing three technologies

Curran, James M.; Meuter, Matthew L. - In: Journal of Services Marketing 19 (2005) 2, pp. 103-113

Purpose – Advances in technologies have allowed service providers to incorporate many different technologies into the delivery of their services. These technologies have been implemented in the service encounter for the customer to use with varying degrees of success. This research aims to...

Persistent link: https://www.econbiz.de/10014905053

A research agenda for investigation of product innovation in the financial services sector

Akamavi, Raphaël K. - In: Journal of Services Marketing 19 (2005) 6, pp. 359-378

: theoretical discussion and conceptual frameworks of product innovation are carried out. This paper explores and evaluates extant … research in the financial services sector. It also adds to the growing literature on the financial service innovation process. …

Persistent link: https://www.econbiz.de/10014905075

Developing successful technology‐based services: the issue of identifying and involving innovative users

Matthing, Jonas; Kristensson, Per; Gustafsson, Anders; … - In: Journal of Services Marketing 20 (2006) 5, pp. 288-297

Purpose – The aim of this paper is to explore the identification of innovative customers and the effectiveness of employing such customers to generate new service ideas in a technology‐based service setting. Design/methodology/approach – The first study reported here employs the...

Persistent link: https://www.econbiz.de/10014905115

Do consumers discern innovations in service elements?

Zolfagharian, Mohammadali; Paswan, Audhesh - In: Journal of Services Marketing 22 (2008) 5, pp. 338-352

Purpose – The success of service innovation programs rests on whether consumers discern the novelties built into … service offerings. Hence, service firms must base the evaluation of innovation programs on customer attitude in addition to …

Persistent link: https://www.econbiz.de/10014905206

Managing adoption barriers in integrated banking services

Lee, Jonathan; Morrin, Maureen; Lee, Janghyuk - In: Journal of Services Marketing 23 (2009) 7, pp. 508-516

Purpose – Service organizations such as retail banks are attempting to increase their customers' lifetime value through the introduction of service innovations such as integrated banking. To date, these efforts have met with mixed success. This research proposes that strategic consideration of...

Persistent link: https://www.econbiz.de/10014905271

Strategies for achieving success for innovative versus incremental new services

Ottenbacher, Michael C.; Harrington, Robert J. - In: Journal of Services Marketing 24 (2010) 1, pp. 3-15

large‐scale survey to examine hotel innovation projects to gain insight about the impact of level of innovativeness on the …

Persistent link: https://www.econbiz.de/10014905273

How brand innovativeness and quality impact attitude toward new service line extensions: the moderating role of consumer involvement

Boisvert, Jean; Ashill, Nick J. - In: Journal of Services Marketing 25 (2011) 7, pp. 517-527

its innovation as both factors influence attitude and behavioral intention outcomes. Also, the moderating role of …

Persistent link: https://www.econbiz.de/10014905364

Market‐creating service innovation: verification and its associations with new service development and customer involvement

Cheng, Colin C.; Chen, Ja‐Shen; Tai Tsou, Hun - In: Journal of Services Marketing 26 (2012) 6, pp. 444-457

Purpose – The present study aims to develop a measure of the market‐creating service innovation (MCSI) proposed by … indeed contribute to service innovation, but their involvement varies depending on the characteristics of the service … innovation. Practical implications – Utilizing a new scale of MCSI, service providers can evaluate what types of MCSI are a …

Persistent link: https://www.econbiz.de/10014905403