focus on service quality, innovation and lock-in strategies as deterrents of switching. Design/methodology/approach – A … the interplay between them is critical. Important innovation factors for providers include creating new services … run. Originality/value – The study draws attention to the importance of innovation in retaining customers. Counter to the …

customer service. Originality/value – This study examined diffusion of innovation from a different angle, looking at non …

Reviews the findings of a study investigating the adoption of a service innovation and the relative importance to …

Comments that few service firms are sufficiently prepared to meet the challenge of service innovation. Reviews existing …

Maintains that a core issue for the international competitiveness of US corporations is that of the innovation …

customer relationships and thus their service innovation processes. Originality/value This study identifies and analyzes …

Purpose – This paper aims to illustrate how innovation typologies may lead to cause-related marketing (CRM) success … underpin CRM success, undertakes an innovation theory application in CRM and examines its theoretical and practical … connections between five innovation types and CRM success; enrichment of the innovation and CRM literature by developing a …

Purpose – This paper aims to link academic classifications of service innovation with practical activities by firms to … detail the essence of service innovation. Design/methodology/approach – This research employs both qualitative and … in Taiwan, to gather practitioners ' perspectives on service innovation. A content analysis details specific forms of …