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Price as a stimulus to thank : the case for willful overpricing
Wathieu, Luc; Bertini, Marco - 2005
Persistent link: https://www.econbiz.de/10003377679
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How to stop customers from fixating on price
Bertini, Marco; Wathieu, Luc - In: Harvard business review : HBR 88 (2010) 5, pp. 85-91
Persistent link: https://www.econbiz.de/10003971780
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Attention arousal through price partitioning
Bertini, Marco; Wathieu, Luc - In: Marketing science : the marketing journal of the … 27 (2008) 2, pp. 236-246
Persistent link: https://www.econbiz.de/10003708958
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The discriminating consumer : product proliferation and willingness to pay for quality
Bertini, Marco; Wathieu, Luc; Iyengar, Sheena - In: Journal of marketing research : JMR 49 (2012) 1, pp. 39-49
Persistent link: https://www.econbiz.de/10009507248
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Do social deal sites really work?
Bertini, Marco; Wathieu, Luc; Sigman, Betsy Page; … - In: Harvard business review : HBR 90 (2012) 5, pp. 139-143
Persistent link: https://www.econbiz.de/10009549662
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Der Rabattrummel
Bertini, Marco; Wathieu, Luc; Sigman, Betsy Page; … - In: Harvard-Business-Manager : das Wissen der Besten 34 (2012) 7, pp. 80-84
Persistent link: https://www.econbiz.de/10009552291
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Price format and the evaluation of multicomponent goods
Bertini, Marco; Wathieu, Luc - 2005
Persistent link: https://www.econbiz.de/10003246983
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The framing effect of price format
Bertini, Marco; Wathieu, Luc - 2006
Persistent link: https://www.econbiz.de/10003369781
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Hierarchies and the self-control of risk attitude
Wathieu, Luc - In: Economic and environmental risk and uncertainty : new …, (pp. 227-243). 1997
Persistent link: https://www.econbiz.de/10001321851
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L' aide publique à la recherche et au développement : une exploration de ses objectifs et de son efficacité
Wathieu, Luc - 1990
Persistent link: https://www.econbiz.de/10001328639