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Are food brands that carry light different?
Sjostrom, Therese; Corsi, Armando Maria; Driesener, Carl; … - In: The journal of brand management : an international journal 21 (2014) 4, pp. 325-341
Persistent link: https://www.econbiz.de/10010362923
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Key dimensions of brand value co-creation and its impacts upon customer perception and brand performance : an empirical research in the context of industrial service
Zhang, Jing; He, Yong - In: Nankai business review international 5 (2014) 1, pp. 43-69
Persistent link: https://www.econbiz.de/10010337749
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The impact of customer-based brand equity on the operational performance of FMCG companies in India
Mohan, Bijuna C.; Sequeira, A. H. - In: IIMB management review 28 (2016) 1, pp. 13-19
Persistent link: https://www.econbiz.de/10011508720
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Market orientation, positioning strategy and brand performance
Iyer, Pramod; Davari, Arezoo; Zolfagharian, Mohammadali; … - In: Industrial marketing management : the international … 81 (2019), pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
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The strategic hybrid orientation and brand performance of B2B SMEs
Anees-ur-Rehman, Muhammad; Saraniemi, Saila; Ulkuniemi, … - In: Journal of small business and enterprise development 24 (2017) 3, pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
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The impact of the brand management system on performance across service and product-oriented activities
Dunes, Mathieu; Pras, Bernard - In: The journal of product & brand management 26 (2017) 3, pp. 294-311
Persistent link: https://www.econbiz.de/10011744458
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Toward a measure of brand pride : scale development and validation
Nandy, Subarna; Sondhi, Neena; Joshi, Himanshu - In: The journal of brand management : an international journal 31 (2024) 4, pp. 430-448
Persistent link: https://www.econbiz.de/10014583671
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Re-examining age-related loyalty for low-involvement purchasing
Mecredy, Philip; Wright, Malcolm; Feetham, Pamela; … - In: European journal of marketing 56 (2022) 7, pp. 1773-1798
Persistent link: https://www.econbiz.de/10013352637
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Assessing the impact of customer engagement on brand performance : the mediating role of customer-based brand equity (CBBE)
Gundona, Ireneus; Yamoah, Fred A.; Haq, Irfan ul - In: Corporate Management Ecosystem in Emerging Economies : …, (pp. 403-423). 2023
Persistent link: https://www.econbiz.de/10014446150
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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364