Measuring and managing brand equity : a study with focus on product and service quality in banking
Year of publication: |
2010
|
---|---|
Authors: | Martensen, Anne ; Grønholdt, Lars |
Published in: |
International journal of quality and service sciences. - Bingley [u.a.] : Emerald, ISSN 1756-669X, ZDB-ID 2473962-5. - Vol. 2.2010, 3, p. 300-316
|
Subject: | Markenimage | Brand image | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement |
-
Are food brands that carry light different?
Sjostrom, Therese, (2014)
-
Zhang, Jing, (2014)
-
The impact of customer-based brand equity on the operational performance of FMCG companies in India
Mohan, Bijuna C., (2016)
- More ...
-
Quality in higher education : linking graduates' competencies and employers' needs
Martensen, Anne, (2009)
-
Application of a model for the effectiveness of event marketing
Martensen, Anne, (2007)
-
Customer experience management and business performance
Grønholdt, Lars, (2015)
- More ...