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From Pabst to Pepsi : the deinstitutionalization of social practices and the creation of entrepreneurial opportunities
Hiatt, Shon R.; Sine, Wesley D.; Tolbert, Pamela S. - In: Administrative science quarterly : ASQ ; dedicated to … 54 (2009) 4, pp. 635-667
Persistent link: https://www.econbiz.de/10003955262
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Coca-Cola, une passion française d'hier ... à demain : 90 ans en bonne compagnie
Jourgeaud, Bénédicte - 2009
Persistent link: https://www.econbiz.de/10003957916
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If access is the symptom, what is the cause? : comparing medicine and consumer product supply chains in the developing world
Yadav, Prashant; Stapleton, Orla; Van Wassenhove, Luk N. - 2010
Persistent link: https://www.econbiz.de/10008807169
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Framing as a strategy for effective networking : examining the success of the anti Coca-Cola agitation in Kerala, India
Shivarajan, Sridevi - In: Enhancing global competitiveness through sustainable …, (pp. 184-206). 2011
Persistent link: https://www.econbiz.de/10008824627
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Kelterei Walther : bekannt durch das Saftblog
Sulzer, Karolin - In: Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und …, (pp. 124-139). 2007
Persistent link: https://www.econbiz.de/10003594191
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Case study : Coca-Cola and water ind India ; episode 2
Burnett, Margaret; Welford, Richard - In: Corporate social responsibility and environmental management 14 (2007) 5, pp. 298-304
Persistent link: https://www.econbiz.de/10003611670
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Die Red-Bull-Story : der unglaubliche Erfolg des Dietrich Mateschitz
Fürweger, Wolfgang - 2008
Persistent link: https://www.econbiz.de/10003597476
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Rivella : welche Farbe hat dein Durst?
Rieder, Franz - In: Markenaufbau und Markenpflege : Grundlagen und Praxis …, (pp. 195-205). 2005
Persistent link: https://www.econbiz.de/10003598292
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Erfolgreiche Handzettel-Insertion : Planung, Implementierung und Evaluierung
Reudenbach, Dagmar - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 52 (2007) 4, pp. 51-54
Persistent link: https://www.econbiz.de/10003598453
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Cadbury Schweppes : 2006 CSR report ; our CSR vision and strategy
In: The corporate social responsibility reader, (pp. 223-228). 2008
Persistent link: https://www.econbiz.de/10003683935