Online Reviews sind für den Erfolg eines Unternehmens von zentraler Bedeutung. Um Online Reviews zu generieren, setzen Unternehmen oftmals auf Produkttests. Teilnehmende an Produkttests erhalten ein Produkt kostenlos oder zu einem reduzierten Preis und verpflichten sich im Gegenzug, ein Online...

The article aims to answer the following questions: 1) How has the European Union's international trade developed in terms of goods and geography in the last two years, and to what extent has it been resilient to the effects of the COVID-19 pandemic? 2) To what extent has the ambitious path to...

In a matter of decades, digital technologies have transformed the way we communicate with others, conduct business, produce goods and services, as well as the way we live, work, and spend our spare time. These, often rapid, developments hold a lot of promise for the future, in terms of wealth...

Generation Zers are digital natives who may be early adopters of drone delivery services for e-commerce. Therefore, e-commerce vendors must understand what causes Gen Zers to believe, desire, and intend to adopt drone delivery services. Gen Zers were surveyed regarding their decision-making...

Drawing on the rich firm-level enterprise survey dataset of more than 58,000 small enterprises in 39 developing and emerging economies, this study investigates gender disparities in firms' financial fragility, credit demand, and credit provision during the COVID-19 pandemic, and the role of...

Coronavirus compelled to customers to use internet and make it habit in their daily routine. That reason why e-commerce industry is growing rapidly due to Covid- 19. Therefore, the aim of this study is to investigate the variables responsible for the persistence of mobile shopping intentions...

Drawing on the rich firm-level enterprise survey dataset of more than 58,000 small enterprises in 39 developing and emerging economies, this study investigates gender disparities in firms' financial fragility, credit demand, and credit provision during the COVID-19 pandemic, and the role of...

Advances in technology have encouraged people in Indonesia to shop online. Apart from the convenience people feel when shopping online, there are still disadvantages that prevent them from trying the products they will buy. Therefore, a virtual try-on feature based on augmented reality (AR)...

E-commerce is a comparatively classical concept that emerged into the business language in the 1970s. However, the theoretical and empirical conceptualization of the concept in marketing or consumer behaviour and economics is scanty. Therefore, we seek to statistically examine the impact of...