The purpose of this article is to find out the relationship between yellow price tags and consumer reference prices. A … internal reference prices were compared affected reference prices. The results revealed that consumers perceive yellow price … tags as presenters of discounts. A comparison of the mean values showed that yellow price tags influence the reference …

We designed an experiment that examines how knowledge about the price of a good, and the time at which the information … is received, affects how the good is experienced. The good in question was wine, and the price was either high or low …. Our results suggest that hosts offering wine to guests can safely reveal the price: much is gained if the wine is …

Prices that end with 9, also known as psychological price points, are common, comprising about 70% of the retail prices … price ending that has the same effects as 9-endings. In January 2014, the Israeli government passed a new regulation …. Thus, 90-ending prices became the new psychological price points, partially eliminating the regulation's intended effect …

When physically similar products, of similar quality, are offered by retailers both online and offline, we often … observe that the dispersion in prices of these products online is greater than the price dispersion offline. This observation … runs counter to early theories that suggested price dispersion online would be smaller than that offline due to the ease of …

We use Swedish data on 330,000 consumer choices of medically equivalent drugs to study the zero-price effect first …, all consumers face the same price-differences between generic substitutes and that about a fifth of the consumers pay a … zero price if they choose the cheapest substitute. Using both regression discontinuity designs and discrete choice models …

perceived quality and store brand awareness, and in relation with the sources of store Brand Equity, the dimension store brand …

selling of an item to consumers at a fixed price. Previous research has proposed several theories of the usage of BNPs by … to pay (WTP) and study under what conditions a BNP can be effectively used as an external reference price. Results of two … empirical studies clearly indicate that BNPs have a reference price effect. In addition, we find that this effect is moderated …

shown people utilize price as a product quality indicator. The goal of the study is to reassess the price sensitivity theory … in consumers’ decision-making processes: 1) as a constraint and 2) as a quality cue. Consumers use price as a quality cue … studies are 1) there is a positive correlation between price and quality, and 2) there is a negative correlation between price …