Empirical Testing of Reference Price Effect of Buy Now Prices in Internet Auctions
Year of publication: |
2015
|
---|---|
Authors: | Popkowski Leszczyc, Peter T. L. ; Qiu, Chun ; He, Yongfu |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Preis | Price | Auktion | Auction | Internet | Preismanagement | Pricing strategy | Internet-Auktion | Online auction |
Extent: | 1 Online-Ressource (35 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Retailing Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 22, 2008 erstellt |
Classification: | C93 - Field Experiments ; D44 - Auctions ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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