Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
THE FORMS OF UNCONVENTIONAL AD...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising
1
Advertising effects
1
Consumer behaviour
1
Internet marketing
1
Konsumentenverhalten
1
Online-Marketing
1
Werbewirkung
1
Werbung
1
advertising clutter
1
advertising effectiveness
1
advertising literacy
1
ambient advertising
1
schema congruoty theory
1
schemata
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Jurca, Maria Alina
1
Madlberger, Maria
1
Published in...
All
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Ambient advertising characteristics and schema incongruity as drivers of advertising effectiveness
Jurca, Maria Alina
;
Madlberger, Maria
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 48-64
Persistent link: https://www.econbiz.de/10010514622
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
