Labour laws shape industrial relations addressing the socio-economic security of the working class. The legislative framework of labour conditions the working conditions, employer-employee relations, mode of wage payments, provide social security, class and protect the interests of special...

Abstract Marketing of service product requires a slightly different strategy owing to the idiosyncratic nature of service items. The present study explores the customer oriented marketing strategy of LIC International in the Kingdom of Bahrain. The approach of the study was exploratory and...

The fruits of economic development have not been percolated down to the tribes and marginalized communities. In the Indian experience, neither more than half a century’s economic planning nor official communal reservation mandates helped to better their lot. Myriads of schemes are being...

Frugal expenditure habit is no less important than the basic illiteracies such as reading, writing and arithmetic. Present day youth are seemed to show callous expenditure, being independent, competitive and free-of-behaviour, that eventually lead them perpetually in debt. The present study...

Satisfaction is a consumer post-purchase evaluation of the overall service experience. As an important determinant of customer loyalty and retention, firms exhibit most care to maintain customer satisfaction intact, unless it cannot be up-scaled. Middle East is known for its fancy towards...

Pilgrimage to any sacred or divine place is of great importance to express the socio- cultural sentiments of a person or society. This study attempts a focused approach of Sabarimala pilgrimage, by looking in to the involvement of a group of people. Sabarimala is significant not only as a...

One of the spill-over effects of globalization is the essential transformation of labour market structure. In the wake of service sector revolution, being backed by knowledge revolution, faster mobility and the growth of IT enabled services, the potential of tourism cannot be over looked. This...

With the changes in the notion of family structure, movement from joint-family to nuclear family, children started acquiring unique stake in family decision making. It ranges from purchasing a semi-durable cloth to automobile, which have long durability. Sometimes their pattern of intervention...

Seminal works on labour and its contribution to the economy were attempted by classical economists. The classical political economy considered labour as the sole source of value, and only it can create an addition. The predominance of ascribed it as basis of all social life. This paper reviews...

This study aims to find out how and to what extent outlets incorporate visual merchandising, that appeals to the customers and lead to a potential purchase. The survey method was followed to conduct the study and data were collected through sampling techniques from identified respondents, who...