Design, effectiveness and role of visual merchandising in creating customer appeal
Year of publication: |
2011-04
|
---|---|
Authors: | Pillai, Rajasekharan ; Iqbal, Azmiya ; Umer, Habiba ; Maqbool, Aisha ; Sunil, Namrata |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | Visual merchandising | in-store display | visual sensor appeal | silent communication tool | store layout |
-
Consumer's Perception for Visual Merchandising of Lifestyle Apparel Stores
Mehta, Dr. Neha, (2014)
-
Examining the role of word of mouth in purchase decision : an insight from fashion store
Wiratama, Bayu, (2022)
-
Sachse, Mareike, (2023)
- More ...
-
Labour legislations in India: tourism industry dimension
Pillai, Rajasekharan, (2012)
-
Customer driven marketing strategy of LIC international in Bahrain: a product specific study
Pillai, Rajasekharan, (2011)
-
Eco-development and Tribal Empowerment
Pillai, Rajasekharan, (2010)
- More ...