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Information accessibility and corporate environmental protection investments : evidence from a quasi-natural experiment

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The strategy of global branding and brand equity

Lee, Alvin - 2015

1. Brands : origins, heritage and importance -- 2. The art of branding -- 3. The science of measuring brand performance -- 4. Cross-cultural studies, loyalty, choice, experiments and hypothese -- 5. Research method -- 6. Results : sample comparability and brand knowledge constructs -- 7. Results...

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China's exchange rate regime

2015

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