Narrow search
Showing 141 - 150 of 177
Cover Image
On Brands and Branding - Back-Door Branders
Schultz, Don E. - In: Marketing management : a quarterly business management … 14 (2005) 4, pp. 10-11
Persistent link: https://www.econbiz.de/10007227199
Cover Image
On Brands and Branding - Measuring Unmeasurables
Schultz, Don E. - In: Marketing management : a quarterly business management … 14 (2005) 3, pp. 12-13
Persistent link: https://www.econbiz.de/10007227573
Cover Image
Simply SIVA - Get results with the new marketing mix.
Dev, Chekitan S.; Schultz, Don E. - In: Marketing management : a quarterly business management … 14 (2005) 2, pp. 36-41
Persistent link: https://www.econbiz.de/10007228052
Cover Image
On Brands and Branding - The Marginalized Brand
Schultz, Don E. - In: Marketing management : a quarterly business management … 13 (2004) 6, pp. 12-13
Persistent link: https://www.econbiz.de/10007228774
Cover Image
A Focus on Customers - The new chief customer officer looks beyond products to boost customer value.
Johnson, Craig R.; Schultz, Don E. - In: Marketing management : a quarterly business management … 13 (2004) 5, pp. 20-27
Persistent link: https://www.econbiz.de/10007229122
Cover Image
On Brands and Branding - A Clean Brand Slate
Schultz, Don E. - In: Marketing management : a quarterly business management … 13 (2004) 5, pp. 10-11
Persistent link: https://www.econbiz.de/10007229126
Cover Image
On Brands and Branding - Going in Reverse
Schultz, Don E. - In: Marketing management : a quarterly business management … 13 (2004) 4, pp. 10-11
Persistent link: https://www.econbiz.de/10007229501
Cover Image
On Brands and Branding - Expanding the View
Schultz, Don E. - In: Marketing management : a quarterly business management … 13 (2004) 3, pp. 10-11
Persistent link: https://www.econbiz.de/10007230115
Cover Image
On Brands and Branding - Understanding Total Brand Value
Schultz, Don E. - In: Marketing management : a quarterly business management … 13 (2004) 2, pp. 10-11
Persistent link: https://www.econbiz.de/10007230519
Cover Image
On Brands and Branding - More Questions Than Answers
Schultz, Don E. - In: Marketing management : a quarterly business management … 13 (2004) 1, pp. 10-11
Persistent link: https://www.econbiz.de/10007230912