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The impact of brand penetration and awareness on luxury brand desirability : a cross country analysis of the relevance of the rarity principle
Kapferer, Jean-Noël; Valette-Florence, Pierre - In: Journal of business research : JBR 83 (2018), pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
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Conceptual and operational aspects of brand loyalty: an empirical investigation
Odin, Yorick; Odin, Nathalie; Valette-Florence, Pierre - In: Journal of business research : JBR 53 (2001) 2, pp. 75-84
Persistent link: https://www.econbiz.de/10006725505
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A Causal Analysis of Means-End Hierarchies in a Cross-Cultural Context: Methodological Refinements
Valette-Florence, Pierre - In: Journal of business research : JBR 42 (1998) 2, pp. 161-166
Persistent link: https://www.econbiz.de/10006733502
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B ORGANIZATIONAL BEHAVIOR - Conceptual and operational aspects of brand loyalty: An empirical investigation
Odin, Yorick; Odin, Nathalie; Valette-Florence, Pierre - In: Operations research, Management science : OR MS ; the … 42 (2002) 4, pp. 399-402
Persistent link: https://www.econbiz.de/10006508770
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Luxury and counterfeiting: Issues, challenges and prospects
Valette-Florence, Pierre - In: The journal of brand management : an international journal 19 (2012) 7, pp. 541-544
Persistent link: https://www.econbiz.de/10009973155
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Do consumers perceive three levels of luxury? A comparison of accessible, intermediate and inaccessible luxury brands
De Barnier, Virginie; Falcy, Sandrine; … - In: The journal of brand management : an international journal 19 (2012) 7, pp. 623-637
Persistent link: https://www.econbiz.de/10009973161
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A consumer demands-resources model of engagement : theoretical and managerial contributions from a cross-validated predictive ability test procedure
Capeau, Fanny; Valette-Florence, Pierre; Cova, Véronique - In: Journal of business research : JBR 177 (2024), pp. 1-20
Persistent link: https://www.econbiz.de/10014551492
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How do customers experience terroir? : an investigation of its ability to increase brand relationship quality
Couder, Julien; Valette-Florence, Pierre - In: Journal of business research : JBR 181 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014556541
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Means-End Chain Analyses of Fish Consumption in Denmark and France: A Multidimensional Perspective
Valette-Florence, Pierre; Sirieix, Lucie; Grunert, Klaus; … - In: Journal of euro-marketing 8 (1999) 1-2, pp. 15-28
Persistent link: https://www.econbiz.de/10007182423
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Rev`ue Française de Gestion - DOSSIER: LE TEMPS EN GESTION - LE TEMPS DES CONSOMMATEURS: LE CAS DU TÉLÉPHONE PORTABLE
Valette-Florence, Pierre; Ferrandi, Jean-Marc; Usunier, … - In: Revue française de gestion : hommes et techniques (2001) 132, pp. 112-118
Persistent link: https://www.econbiz.de/10007919488