A consumer demands-resources model of engagement : theoretical and managerial contributions from a cross-validated predictive ability test procedure
Year of publication: |
2024
|
---|---|
Authors: | Capeau, Fanny ; Valette-Florence, Pierre ; Cova, Véronique |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 177.2024, Art.-No. 114619, p. 1-20
|
Subject: | PLS-SEM | Conservation of resources theory | Consumer engagement | Consumer resources | Cross-validated predictive ability test (CVPAT) | Makers |
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